Engage Selects Digital Envoy As New Geo-Targeting Solution Provider for Ad Serving and Promotional Solutions Portfolio.Business Editors ATLANTA--(BUSINESS WIRE)--June 17, 2002 Interactive Publishers and Marketers Increase Online Advertising, Marketing Campaign Effectiveness Digital Envoy today announced that it was selected by Engage, Inc. (Nasdaq: ENGA), a leading provider of software solutions and services for advertisers, marketers and publishers, to help increase the effectiveness of online advertising and marketing campaigns for its Internet Advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. software by providing Engage's customers with the ability to serve location-specific content. Digital Envoy, the leading provider of geographically intelligent Internet solutions, allows companies to serve localized and targeted content in real time via its patent-pending NetAcuity geo-location technology, which utilizes IP addresses to identify the location of Web site visitors down to the city level worldwide. "We chose Digital Envoy for the quality, accuracy and depth of its data," said Christopher Cuddy cud·dy 1 n. pl. cud·dies 1. Nautical A small cabin or the cook's galley on a ship. 2. A small room, cupboard, or closet. [Origin unknown. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Engage. "By adding Digital Envoy's geo-targeting technology, we will be able to provide our customers with better capabilities to pinpoint local Web site visitors allowing them to better serve their advertisers and increase local advertising revenue." Engage will be including NetAcuity in its AdManager and AdBureau products which both provide interactive publishers with the tools and technology needed to automate online advertising while maintaining control of ad sales. The Engage PromoManager product delivers an array of online promotional content while simplifying the management and delivery of promotional campaigns. With the addition of NetAcuity, marketers can now tie online promotional campaigns to specific geographies and drive traffic into local stores to increase offline sales. "Our NetAcuity technology is becoming a must have for online advertisers and marketers," said Dave Keller Dave Keller (born September 28, 1959) was a minor league baseball player, coach and manager and major league coach for the Cleveland Indians. He is currently the minor league hitting coordinator for the Chicago Cubs farm system. , president and CEO, Digital Envoy. "The ability to show advertising, promotions and merchandise that fits the needs of online visitors where they live is a sure fire way to improve CPMs and increase both online and offline sales." NetAcuity is a privacy-compliant technology that does not rely on cookies, third-party databases or personally identifiable information In information security and privacy, personally identifiable information or personally identifying information (PII) is any piece of information which can potentially be used to uniquely identify, contact, or locate a single person. about a user. About Digital Envoy As the leader in geographic intelligence, Digital Envoy provides solutions that identify the location and modem connection speed of Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f down to the city level worldwide, enabling companies to tailor and target Web content, control content distribution and more effectively route network traffic. Digital Envoy's customers include some of the largest networks and Web sites on the Internet such as AOL/Time Warner, Cable & Wireless, Siemens, Google, Abbott Labs, Network Associates, VeriSign, Advertising.com, and Avenue A. Digital Envoy is headquartered in Atlanta and has offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Washington, D.C., Chicago, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . For more information, visit www.digitalenvoy.net. |
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