Engage Offers Special Pricing Incentives to Qualified Interactive Customers; Opportunity for Publishers to Benefit From Engage's Leading Outsourced Ad Serving Solution.

Business/Technology Editors

ANDOVER, Mass.--(BUSINESS WIRE)--March 11, 2002

Engage, Inc. (Nasdaq: ENGA), a leading ad serving and content management software company, today announced the immediate availability of a new promotion for qualified customers of outsourced ad-serving solutions. This limited-time offer from Engage will provide publishers with unique migration services and ad serving pricing incentives if they select Engage's outsourced ad serving solution, AdBureau. Engage AdBureau is an industry-leading ad management solution and a key strategic offering within Engage's ad serving product line.

"We believe AdBureau is the most flexible and scalable hosted ad-serving solution in the industry," said Christopher Cuddy, president and CEO of Engage. "The affordability and dependability, as well as real-time reporting and extensive targeting capabilities of AdBureau are competitive advantages realized by existing Engage customers such as BTOpenworld, BTLookSmart International Ltd. and uBid. We are delighted to offer special pricing incentives designed to ease the cost of migration to certain prospective customers through our special AdBureau promotion."

AdBureau offers robust functionality, such as real-time, advanced campaign reporting; automatic, intelligent campaign delivery; and comprehensive inventory management - all without the up-front investments associated with building an in-house ad serving technical infrastructure. AdBureau is hosted at a state-of-the art Private Network Access Point (P-NAP) facility and is fully redundant and load balanced so that interactive publishers can count on uninterrupted ad serving for their businesses.

Publishers who register for the AdBureau service before the end of April will receive a complimentary first month of ad serving. In addition, qualified customers who register for the service before the end of April will also receive complimentary migration services consisting of project management consulting and data entry of all campaign content from the customer's current ad management system into AdBureau.

Publishers that take advantage of this offer can benefit from many Engage AdBureau features, including:

--Versatile targeting capabilities - including geo-targeting - to drive optimal ad campaign results for advertisers.

--Real-time, advanced campaign reporting features, including post-click analysis, unique impression, click tracking and inventory availability.

--Robust media delivery capabilities for the latest formats, including streaming audio and video, pop-up and flash, as well as wireless and email ad serving support.

With AdBureau, customers of competitive ad serving solutions can also benefit from Engage's recently released new AdBureau pricing structure that gives publishers more control over their monthly bills. And, a world-class, knowledgeable and extremely responsive professional support organization, easily reachable by phone or via email.

Publishers interested in this offer can obtain more information by calling 1-800-U-ENGAGE.

About Engage, Inc.

Engage, Inc. (Nasdaq: ENGA) is a leading ad serving and content management software company. Engage's content management products are designed to enable companies to harness the power of multichannel marketing to create more loyal customers and increase brand visibility and recognition, while the company's versatile and scalable online ad management solutions provide interactive publishers with a competitive advantage by enabling them to capitalize on new revenue streams and improve operational efficiencies. Engage is a majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI). Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage, please call 877-U ENGAGE or visit www.engage.com.

Engage Inc. and AdBureau are trademarks of Engage Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective owners.

Statement Under the Private Securities Litigation Reform Act 

This press release includes forward-looking statements about us, including statements that we believe AdBureau is the most flexible and scalable hosted ad-serving solution in the industry. These forward-looking statements are based on information available to us as of the date of this press release, and not as of any subsequent date, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. For example, marketers using our software products may fail to realize the intended benefits of cost savings and efficiency enhancements. Other risks that could affect us include our ability to reduce expenses and to increase sales of our product offerings, the impact of competition within our industry, our ability to enter into additional strategic relationships, and other risks detailed in our 2001 Annual Report on Form 10-K and from time to time in our other reports filed with the SEC. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if the information available to us with respect to the subject of any forward-looking statement changes.