Engage Names Betsy Zikakis to Vice President of Marketing.ANDOVER, Mass.--(BUSINESS WIRE)--Feb. 15, 1999-- Former Open Market executive is responsible for all marketing functions for online advertising and visitor profiling products and business units Engage Technologies, the leading provider of online precision marketing technology, today announced that it has hired Betsy Zikakis as Vice President of Marketing. Betsy will report to David Fish, who was recently promoted from Vice President of Marketing to Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . As Vice President of Marketing, Ms. Zikakis will be responsible for all marketing functions for Engage's online advertising and visitor profiling products and services. Betsy has over 15 years of experience in the software industry with broad background in all aspects of marketing and product development. Her strengths lie in Internet commerce and direct marketing but she also brings a unique blend of technical and marketing expertise to the Engage management team, with a previous background in software development. "Engage is very excited to have Betsy Zikakis join our team. Her extensive experience in marketing direct response and business - to - consumer software solutions will help successfully drive our accelerated growth and success," said Paul Schaut, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President, Engage. Prior to Engage, Betsy served as Retail Segment Director at Open Market where she became the resident expert in business-to-consumer Internet marketing and commerce. Prior to Open Market, Betsy held various marketing and product development positions in the software industry including MarketPulse (now Exchange Applications) and Epsilon. Prior to that, she was a management consulting at Arthur D. Little Arthur D. Little, Inc. is the world's first management consulting firm. Founded in 1886 by Arthur Dehon Little, an MIT chemist who discovered acetate, and co-worker Roger Griffin, in Cambridge, Massachusetts, Arthur D. Little pioneered the concept of contracted technology research. . Ms. Zikakis holds an MBA from University of Virginia, and a BS in Computer Science from North Carolina State University History
"We're witnessing an exciting shift to online marketing, distribution, and commerce. Visitor profile-based targeting for online advertising and promotions will play a key role in the growth of this industry," said Zikakis. "I'm looking forward to working with Engage, the market leader in online precision marketing solutions, to broaden the opportunity for our customers to cost effectively grow their online businesses." About Engage: Engage, a wholly-owned subsidiary of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc., (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CMGI), offers high-value web advertising and marketing solutions that enable customers to anonymously profile and reach their online audience. A recently completed merger with Accipiter, Inc., an industry leading online advertising management provider, facilitated the integration of Engage Web Visitor Precision Profiling technology with Accipiter online advertising solutions. The combined product offerings help dramatically increase Internet ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). by enhancing the relevance of advertising, editorial and commercial content for both first-time and repeat visitors and is currently deployed across 2000 leading web sites including beeb@ the BBC, CNET, E! Online, Lycos, MSNBC MSNBC Microsoft/National Broadcasting Company , Sony Online Entertainment Sony Online Entertainment (SOE) is a game development and game publishing division of Sony that is best known for creating massively multiplayer online games, including EverQuest, EverQuest II, PlanetSide, and Star Wars Galaxies , Ticketmaster, and USA Networks. Engage fully supports a visitors right to privacy and sets the benchmark for privacy on the web through corporate sponsorships with TRUSTe (www.truste.org), World Wide Web Consortium (www.W3.org), and the Internet Engineering Task Force (c/o Corporation for National Research Initiatives (CNRI), Reston, VA, www.ietf.org) Founded in 1986, the IETF is a non-membership, open, voluntary standards organization dedicated to identifying problems and opportunities in IP data networks and proposing technical solutions to the (IETF). Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810 with sales offices in Chicago, Japan, London, Los Angeles, New York, Raleigh, and San Francisco. For more information, please visit www.engage.com. |
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