Engage Media and Yclip to Develop Paperless Coupons and Deliver Savings to Consumers via the Internet.Business Editors/High Tech Writers Jupiter Online Advertising Forum NEW YORK--(BUSINESS WIRE)--Aug. 16, 2000 New Offering Enables Merchants to Build Relationships with Online Consumers and Deliver Targeted Incentive Programs Engage Media, a division of Engage, Inc. (Nasdaq: ENGA), and Yclip, an Austin, Texas-based online advertising and information services See Information Systems. company, today announced an alliance to provide an industry-leading paperless coupon offering that will help merchants build relationships with online consumers and deliver targeted, online incentive programs. The new offering will leverage Engage Media's leading optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. and profiling solution and superior customer service. The deal is designed to increase sales at brick-and-mortar stores while at the same time building brand recognition and loyalty both on- and offline. Through this deal, marketers will be able to offer electronic coupons through banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. . By clicking on the ads, consumers will be able to opt in to receive promotional offers valid at traditional retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → and restaurants. Consumers can then pre-register their credit card, and, using that card, make purchases at the participating retail outlet, a portion of which will automatically be rebated from their next credit card statement. These paperless coupon campaigns will run across both the Engage Media Advertising and Email Networks. Both Engage and Yclip are strongly committed to maintaining consumers' privacy online. Therefore, paperless coupons will be issued on an opt-in basis, and Yclip will always provide notice of what information is being collected, how, by whom and for what purposes. Engage will not receive any personally identifiable data from Yclip. "By joining forces with Yclip, Engage Media is creating a new trend in online advertising that allows marketers to integrate online advertising with both traditional and online retail outlets," said Lyn Chitow Oakes, president of Engage Media. "This is a great example of cross-media marketing working to influence the success of both brick-and-mortar sales and e-commerce efforts." "We are using Engage Media's industry-leading optimization techniques, along with Yclip's proven incentive technology, to provide marketers with a way to increase customer reach and retention. It will enhance both e-commerce and traditional sales," said Luis Gonzalez Luis Gonzalez is a common personal name that can refer to different people:
Engage Media's relationship with Yclip is part of Engage Media's larger incentive program. Announced in a press release this morning, the Engage Media incentive program enables advertisers to build customer loyalty and drive traffic to both Web sites and brick-and-mortar stores. About Yclip Yclip develops incentive marketing applications that enable online and offline merchants to deliver savings to consumers via the Internet and wireless devices. Through its relationship with First Data and other strategic partners, Yclip helps merchants acquire new customers, reward loyal ones, and effectively track their online marketing efforts. Since Yclip was founded in November of 1998, the company has received funding from First Data, Oak Investment Partners, and Gregory & Hoenemeyer, Inc. Yclip is based in Austin, Texas. About Engage Media Engage Media, a division of Engage, is the leading provider of diverse online media programs designed to meet a broad array of marketing goals and objectives. As the originators of optimization and profiling techniques, Engage Media can optimize within and between these multiple media programs, provide marketers with the unique ability to identify and target their audience, which ultimately broadens their reach and maximizes their ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . On a monthly basis, Engage Media reaches over 40 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. and delivers over 7 billion impressions for advertisers such as Alta Vista See AltaVista. (World-Wide Web) Alta Vista - A World-Wide Web site provided by Digital which features a very fast Web and Usenet search engine. As of April 1996 its word index is 33GB in size. and Office.com. Engage Media also delivers new revenue streams to leading publisher partners such as Entrepreneur Magazine Entrepreneur Magazine is a publication that carries news stories about entrepreneurialism, small business management, and business opportunities. This magazine is published monthly, with a total of 12 issues annually. (No special extra issues are published. and US News Online. For more information on Engage Media, headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Calif., please call (415) 977-1000 or 877-U-ENGAGE. About Engage(R) Engage, Inc., (Nasdaq: ENGA), a results-oriented online marketing company and a majority owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc., provides marketers with media, analysis and technology solutions. Engage's five business divisions, Engage AdKnowledge, Engage Business Media, Engage Enabling Technologies, Engage I/PRO, and Engage Media, combine innovative technology and marketing expertise to help online marketers maximize ROI. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage and its divisions please call 877-U-ENGAGE or visit http://www.engage.com. Engage is a registered trademark of Engage, Inc. All other products and services mentioned are trademarks or service marks of their respective owners. Engage Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, those with respect to Engage's objectives, plans and strategies set forth herein are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . These forward-looking statements are subject to a number of risks and uncertainties which could cause Engage's future results of operations to differ materially from those anticipated, and other risks detailed in Engage's 1999 Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and from time to time in Engage's other reports filed with the SEC. |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion