Engage Media Introduces Online Advertising Solutions To The Wireless Web.

Business Editors/High Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Aug. 7, 2000

Adds Powerful Wireless Solution to

Its Suite of Online Marketing Programs

Engage Media, a division of Engage, Inc. (Nasdaq: ENGA), today announced that it would deliver customizable media programs, services and solutions to the wireless market. Engage Media will begin to leverage the enormous potential of the new wireless Web by providing online marketers with the opportunity to deliver advertisements to wireless devices. Engage Media will also enable publishers to deliver content and advertising solutions onto the wireless Web, and then aggregate this inventory, and deliver it in an advertising solution for marketers to maximize audience reach.

Building on existing wireless relationships, Engage Media will work in conjunction with six companies to deliver customized media solutions to the wireless market. Engage Media will team with wireless Web translator company 2Roam and wireless Internet infrastructure provider Wysdom, Inc., to offer publishers a solution to reformat and deliver content to wireless devices and integrate an advertising component into the creation of their mobile Web sites. Engage will also partner with agentGO.com, a mobile service provider that builds customized mobile applications for the delivery of content, commerce and targeted advertising to any device. These relationships will allow publishers to recognize a new mobile advertising-based revenue stream.

In addition, by working with carrier independent messaging platforms such as Go2 Systems, Geoworks Corporation and JP Systems, also a Web translator and inventory source, Engage Media will extend its existing successful Web-based business to these wireless platforms. These new relationships further strengthen Engage Media's ability to provide marketers with multiple ways to reach their audiences across the wireless Web and maximize both ROI and advertising revenue over the lifecycle of a campaign.

"The wireless Web presents a tremendous opportunity for Engage Media as a mobile medium, and in recognition of this powerful market, we have aggressively formed relationships with leading wireless service providers and inventory sources," said Lyn Chitow Oakes, president of Engage Media. "By expanding our core competencies to include wireless, marketers can further maximize their advertising dollars, improve campaign success and deliver real marketing ROI. "

Engage Media has formed relationships with the following key wireless service providers:

--2Roam enables Web site businesses to adapt their sites to the wireless Web, while giving their customers an optimized user experience. 2Roam is working with Engage Media to seamlessly integrate its ad serving technology into the 2Roam wireless offering. Further demonstrating the power of the 2Roam solution, publishers can extend their current relationship with Engage into the wireless world through the Nomad toolkit.

--agentGO.com, a mobile service provider, uses agent-based technology to help companies get personalized content to mobile users. The agentGO.com system enables 1-way and 2-way interactions between businesses and their employees, partners, suppliers and customers.

--Wysdom, Inc. provides the infrastructure for dot-coms and Internet content providers to communicate with mobile customers around the world. Wysdom's unique applications enable the seamless delivery of content, advertising, and e-commerce transactions via any mobile device available on the market today.

Recently, Wysdom worked in conjunction with Engage AdManager, a powerful ad management solution, to develop wireless ad targeting and delivery solutions for CNET, the leading content network providing news to buyers and sellers around the world.

Engage Media has also joined forces with two advertising inventory providers:

--Geoworks, a pioneer in mobile data communications services and technologies for the business and consumer markets. Geoworks' mobile portal, Mobile Attitude is the test bed for GeoWorks' Mobile ASP(TM) solution.

--Go2 Systems, Inc. is a leading location-based directory and information services provider for users of Web-enabled devices. Go2 Systems functions as a wireless Internet search engine for real world locations. Its patented system facilitates physical navigation and mobile commerce by allowing users to conveniently find the closest products and services wherever they are.

In addition to its relationship with Engage Media, Go2 Systems also uses Engage AdManager, a powerful ad management solution, which provides the company with the ability to target and deliver ads over different types of advanced media platforms, including streaming media, wireless applications, enhanced TV and others.

Engage Media will also work with JP Systems, a leading provider of wireless enabling technology and services for handheld devices. JP System's portal services group offers a media buy across multiple mobile devices including PDAs for Engage Media's marketing and advertising customers. JP System's service, InfoBeam(R).net, and its carrier co-branded sites will represent the inventory source.

"This alliance will be instrumental in opening up profitable new revenue opportunities for wireless Web site businesses, while providing mobile Internet consumers with valuable marketing content," said Bob D'Acquisto, co-founder and director of business development/e-revenue for 2Roam. "We are pleased to team with Engage Media, who shares our strategic focus and vision for enabling new wireless Web business models."

"Geoworks pioneered the concept of opt-in mobile marketing with Mobile Attitude," said Rhonda Jobe, vice president of marketing of Geoworks. "Engage Media has the marketing savvy and advertising relationships that will extend our mobile services as a tool for people who wish to receive compelling shopping discounts and promotions on their mobile phones and pagers."

"Go2 recognizes that wireless advertising is a valuable tool for our retailers to use in promoting their locations, specials and brands," said Go2 founder and president, Lee Hancock. "Wireless advertising targets and segments users with information pertinent to their shopping preferences, making their mobile shopping more convenient. We are pleased to be working with Engage to explore these opportunities."

"Mobile devices are ideal for delivery of targeted advertising," said Kashif Hassan, president and CEO of Wysdom, Inc. "Wysdom knows how to deliver content to wireless devices and Engage is recognised as the industry-leading online advertising company. This relationship offers businesses a powerful way to communicate with customers."

Availability

Engage Media is initially offering wireless media programs to charter participants that allow customers to accomplish their specific marketing objectives. Please contact Engage at 1-877-U-ENGAGE to find out more about Engage Media's wireless offerings.

About Engage Media

Engage Media, a division of Engage, Inc., provides marketers with a choice of diverse online media programs to seamlessly deliver customized solutions designed to meet marketing goals and objectives. With dual headquarters in San Francisco, Calif. and Andover, Mass., Engage Media was formed by integrating three online media network properties, Engage's AudienceNet, Flycast and Adsmart.

About Engage(R)

Engage, Inc. (Nasdaq: ENGA) is the leading provider of next generation online marketing solutions and a majority-owned operating company of CMGI, Inc. Based in Andover, Mass., Engage helps marketers target online audiences and convert them into loyal customers. Engage has European headquarters in London and offices worldwide. For more information on Engage, please visit www.engage.com .

Engage is a registered trademark of Engage, Inc.

Engage Statement Under the Private Securities Litigation Reform Act 

This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, those with respect to Engage's objectives, plans and strategies set forth herein are forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties which could cause Engage's future results of operations to differ materially from those anticipated, and other risks detailed in Engage's 1999 Annual Report on Form 10-K and from time to time in Engage's other reports filed with the SEC.