Engage Media's Profiles Maximize Online Marketing Campaign for StudentUniverse.com.Business and High-Tech Editors Jupiter Online Advertising Forum NEW YORK--(BUSINESS WIRE)--Aug. 16, 2000 Audience Profiles Deliver Online Travel Service a Click-Through-Rate 75% Higher Than the Norm Engage Media, a division of Engage, Inc. (Nasdaq: ENGA), today announced that it has demonstrated a continued ability to help advertisers identify online audiences to achieve higher click-through rates The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed (CTR See click-through rate. ) through its proven audience profile technology. As the originator Originator A bank, savings and loan, or mortgage banker that initially made a mortgage loan that is part of a pool. Also, an investment bank that has worked with the issuer of a new securities offering from the beginning and is usually appointed manager of the underwriting of profiling methodology, Engage Media enabled StudentUniverse.com, an online ticketing and travel services company for college students, to identify its target audience and run an effective, targeted advertising campaign that achieved a CTR of .7 percent, which is 75 percent higher than the average CTR of .4 percent. StudentUniverse.com developed a sweepstakes program to help it better understand the travel needs specific to college students and to increase subscriptions to its email newsletter. Because the company wanted to identify and target its audience -- college students between the ages of 18 and 26 -- it needed more than banner ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. placements on Web sites and implemented Engage Media's audience profiles to achieve this goal. After only a few months of working with Engage Media to run a targeted sweepstakes program, StudentUniverse.com had received more than 4,000 registrants for its sweepstakes, 86 percent of whom were college students within the company's target audience. Engage Media's profiling technology helped StudentUniverse.com direct its online campaigns to the right individuals, enabling it to meet its marketing objectives in a short period of time. "Engage Media's profiling technology has taken the guesswork out of online advertising and allowed us to maximize our online advertising dollars," said St.Jon Principe, an interactive marketing consultant and media planner for StudentUniverse.com. "Being able to reach our target audience and deliver products and services that meet their needs has helped Student Universe.com bring its business to a new level." Engage Media's audience profiles are contained in Engage Knowledge, a database of 70 million anonymous behavioral profiles. These profiles contain rich, dynamic, anonymous behavior data that is processed based on: type of content viewed, the time spent viewing and the frequency and recency of visits to a particular interest category or site, all of which are based on 800 interest categories. Engage Media is at the forefront of respecting consumers' concerns regarding online privacy to ensure these profiles do not contain personally identifiable information In information security and privacy, personally identifiable information or personally identifying information (PII) is any piece of information which can potentially be used to uniquely identify, contact, or locate a single person. . "Engage Media is uniquely positioned to provide marketing solutions that enable companies to maximize their advertising dollars," said Lyn Chitow Oakes, president of Engage Media. "Our anonymous profiling technology allows companies like StudentUniverse.com to send the right messages to the right individuals, so they can run more effective online advertising campaigns and receive a higher return on their investment." About StudentUniverse.com StudentUniverse is the online travel destination that enables students to explore more of their world for less. The site specializes in discounted air travel, which it negotiates exclusively for students on their behalf. Located in Watertown, MA, StudentUniverse was launched in January 2000 by the founders of Prism Travel, a company with 10 years of experience in servicing the student travel market. About Engage Media Engage Media, a division of Engage, provides the industry's broadest array of seamlessly integrated online media programs in order to help marketers achieve their branding, reach and response objectives. As the originators of optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. and profiling techniques, Engage Media can optimize within and between these multiple media programs, providing marketers with the unique ability to identify and target their audience and maximize their ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . On a monthly basis, Engage Media reaches over 40 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. and delivers over 7 billion impressions for advertisers such as AltaVista and Office.com. Engage Media also delivers new revenue streams to leading publisher partners such as Entrepreneur Magazine Entrepreneur Magazine is a publication that carries news stories about entrepreneurialism, small business management, and business opportunities. This magazine is published monthly, with a total of 12 issues annually. (No special extra issues are published. and US News Online. Engage Media is headquartered in San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation). The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] . For more information on Engage Media, please visit http://www.engage.com/media or call (415) 977-1000 or 877-U-ENGAGE. About Engage(R) Engage, Inc. (Nasdaq: ENGA), a results-oriented online marketing company and a majority owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc., provides marketers with media, analysis and technology solutions. Engage's five business divisions, Engage AdKnowledge, Engage Business Media, Engage Enabling Technologies, Engage I/PRO, and Engage Media, combine innovative technology and marketing expertise to help online marketers maximize ROI. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage and its divisions please call 877-U-ENGAGE or visit http://www.engage.com. Engage is a registered trademark of Engage, Inc. All other products and services mentioned are trademarks or service marks of their respective owners. Engage Statement Under the Private Securities Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. Reform Act This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, those with respect to Engage's objectives, plans and strategies set forth herein are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . These forward-looking statements are subject to a number of risks and uncertainties which could cause Engage's future results of operations to differ materially from those anticipated, and other risks detailed in Engage's 1999 Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and from time to time in Engage's other reports filed with the SEC. |
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