Engage Launches New Geotargeting Solution for Online Advertising, Promotional Campaigns, and Content Development.ANDOVER, Mass.--(BUSINESS WIRE)--March 29, 1999-- Engage GeoKnowledge now available for Accipiter AdManager and AdBureau customers Engage Technologies, a leading provider of profile driven Internet marketing solutions and a majority-owned subsidiary of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc., (Nasdaq:CMGI), today introduced Engage GeoKnowledge, a new Web-based geotargeting solution that combines consumer interest profile data from Engage Knowledge, a Web-wide database currently containing more than 30 million anonymous consumer interest profiles, with multiple types of geographic data information. In practice, GeoKnowledge allows marketers to focus their programs on very specific local audiences -- such as action movie fans in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. -- and is intended to enable far more meaningful pre-buy and post-buy analysis by advertisers. Engage will roll out GeoKnowledge in three phases. Phase one, available to Accipiter AdManager and AdBureau customers as a plug-in module, gives Web sites the ability to target ads by city, postal zip code, state, or telephone area code. Organizations that are also customers of Engage Precision Profiling technology, can combine consumer interest profile data with geographic information to further extend their current ad targeting capabilities. In addition, as part of the pending merger between Engage and I/PRO, a leader in Web traffic verification, analysis, and research, GeoKnowledge will also be available to I/PRO customers further extending their powerful service arsenal. "GeoKnowledge allows us to further serve advertisers looking to target specific markets and increase the overall ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of their ad campaigns," said Dan Sweeney, Network Manager, @dVenture. "@dVenture, an online division of Venture Direct Worldwide, has been using Accipiter AdBureau on all its Web sites for well over a year and we are excited to offer our advertisers the ability to reach users by city, state or region." "Our challenge was to develop a more sophisticated approach to geotargeting that could live up to our own standards as well as customer expectations," said Paul Schaut, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President of Engage. "That called for us to apply our core expertise in anonymous in-depth profiling within an expanded universe of geographic data. This multi-dimensional approach will provide advertisers and Web site operators with more accurate and useful marketing information and enable them to move beyond the well-known drawbacks of early-generation geotargeting efforts to derive a better return on their investments." Phase two of GeoKnowledge is a subset offering of Engage Knowledge that combines consumer profile data with expanded geotargeting information including; county, country, Designated Market Area (DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. ), International region, Major Metropolitan Area (MMA (Microcomputer Managers Association, Inc.) A membership organization with chapters throughout the U.S. that was devoted to educating personnel responsible for personal computers. It disbanded in 1996. Mma - A fast Mathematica-like system, in Allegro CL by R. Fateman, 1991. ), and time zone. This phase of GeoKnowledge is application independent and through an open API can be integrated with any external marketing application including advertising management, content publishing, e-commerce tools, and measurement technology. Phase three of GeoKnowledge expands on previous versions by offering "intelligent" geographic targeting, made possible by combining multiple information sources with geographic-rich, anonymous consumer interest profiles that provide marketers unmatched targeting options to equal the requirements of their local media planning. This lets marketers control program targeting, and is intended to enable more informed, productive, and localized online media buys. Phases two and three are targeted for launch in Q2 and Q3 of 1999. Pricing for these phases depends on the scope and extent of required geotargeting data. About Engage: Engage, a majority-owned subsidiary of CMGI, Inc., (Nasdaq:CMGI), offers profile driven Internet marketing solutions. Engage fully supports a visitor's right to privacy and sets the benchmark for privacy on the Web through corporate sponsorships with TRUSTe (www.truste.org), World Wide Web Consortium (www.W3.org), and the Internet Engineering Task Force (c/o Corporation for National Research Initiatives (CNRI), Reston, VA, www.ietf.org) Founded in 1986, the IETF is a non-membership, open, voluntary standards organization dedicated to identifying problems and opportunities in IP data networks and proposing technical solutions to the (IETF See Internet Engineering Task Force. IETF - Internet Engineering Task Force ). The completed merger with Accipiter, Inc., an industry leading online advertising management provider, facilitated the integration of Engage Web Visitor Precision Profiling technology with Accipiter online advertising solutions. In a recent press release, CMGI announced a letter of intent to acquire I/PRO, a leader in World Wide Web traffic verification, analysis, and research. After completion of the transaction, I/PRO will become a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Engage. I/PRO analyzes and validates Web site activity, which enables marketers to understand their online business and improve the effectiveness of their site. I/PRO's services include Nielsen I/PRO I/AUDIT and Nielsen I/PRO NetLine. Engage and I/PRO solutions are in place across leading Web sites including beeb@ the BBC BBC in full British Broadcasting Corp. Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. , Chicago Tribune, CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. , Dell Computer Corp., E! Online, Excite, Infoseek, Lycos, MSNBC MSNBC Microsoft/National Broadcasting Company , Netscape, NBC, Sony Online Entertainment Sony Online Entertainment (SOE) is a game development and game publishing division of Sony that is best known for creating massively multiplayer online games, including EverQuest, EverQuest II, PlanetSide, and Star Wars Galaxies , Ticketmaster, USA Networks, and USA TODAY Online. Engage corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810 with offices in Chicago, Japan, London, Los Angeles, New York, Raleigh, Redwood City, and San Francisco. For more information on Engage and I/PRO, please visit www.engage.com and www.ipro.com. |
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