Engage Is Encouraged By Microsoft's Efforts To Enhance Web Browser Privacy Choices.

Business Editors/High Tech Writers

ANDOVER, Mass.--(BUSINESS WIRE)--July 20, 2000

Engage's TrustLabels Specification

To Be Considered For Internet Explorer

Engage, Inc. (Nasdaq:ENGA), the leading provider of next generation online marketing solutions and a majority-owned operating company of CMGI, Inc., is encouraged by today's Microsoft announcement regarding new cookie management features which includes the statement that Engage's TrustLabels specification would be considered for inclusion in Internet Explorer.

The latest TrustLabels specification, announced earlier this week, is a standard designed to provide consumers with an instant alert from their Web browser when they encounter third party cookies that are not certified by trusted authorities and seal programs.

"We are pleased that a significant industry player such as Microsoft has joined Engage and others in this ongoing dialog with policy makers and privacy advocates to better promote consumer awareness and choice regarding online data collection and use," said Paul Schaut, president and CEO of Engage. "Our own efforts in this field have been ongoing for several years, but this represents an important first step for Microsoft and the Internet community in the evolution of the browser. We welcome the opportunity to participate in the process of testing, discussing and ultimately determining the most appropriate technologies to provide consumers meaningful data protection while allowing the Internet to continue to grow and thrive as a free, advertiser-supported medium."

By evolving the new Internet Explorer browser features to support TrustLabels, P3P, and other proposed standards; Microsoft can preserve the many important and valid uses of third party cookies while protecting consumers against abusive data collection and use practices.

"Since its inception in 1995, Engage has architected its products and services to define best practices for online marketers and we welcome this Microsoft initiative as a way to better educate consumers and other businesses about the right way to collect and use data for online marketing. The specification also reinforces the importance of a balance of self-regulation and innovative technology solutions, and keeps Engage at the forefront of the important consumer privacy dialog," said Daniel Jaye, cofounder and CTO of Engage and author of the TrustLabels specification.

Engage is an active participant in many industry organizations and privacy standards-setting bodies, including the Internet Advertising Bureau, Direct Marketing Association, Network Advertising Initiative, Advertising Standards Alliance, FTC Committee on Data Access and Security, Online Privacy Alliance, Privacy Leadership Initiative, World Wide Web Consortium's (W3C's) Platform for Privacy Preferences Project (P3P) and the Internet Engineering Task Force.

For more information on TrustLabels, please visit http://www.engage.com/press/releases/071800ietf.htm .

For more information on Engage, please visit www.engage.com .