Engage I/PRO Introduces Web's First Unique Visitor Audit.Business Editors Jupiter Online Advertising Forum NEW YORK--(BUSINESS WIRE)--Aug. 16, 2000 Sites Can Now Prove Census-based Reach, Frequency, and Unique Visit Numbers To Advertisers and Investors Engage I/PRO, a leading provider of outsourced site measurement, advanced customer analytics and online audit services and a division of Engage, Inc. (Nasdaq: ENGA), today introduced the first online Unique Visitor (UV) audit. The new audit will provide sites with independent, census-based reach, frequency and duration calculations in order to verify a site's unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. to advertisers and investors. The UV audit is the first of many capabilities made possible by a newly launched robust platform I/PRO will also use for its site measurement and advanced customer analytics services. "Sites have been demanding unique visitor counts in their audits because it gives the most reliable and accurate picture of their audience," said Bill Matthews William "Bill" Matthews (born July 22, 1947 in Grand Bank, Newfoundland) is a Canadian politician. Matthews was a Progressive Conservative member of the Newfoundland and Labrador House of Assembly from 1982 to 1996. , general manager, Engage I/PRO. "I/PRO audits pioneered the verification of Web site traffic and have long been a trusted resource for sites to validate their success. Now, with unique visitor numbers, the I/PRO audit reports provide sites an alternative to getting this information from panel measurement, giving them more power than ever before to attract and retain advertisers and investors." In addition to unique visitor counts, the I/PRO UV audit will provide reach, frequency and visit duration numbers, as well as other standard metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. included in all I/PRO audit reports. Because reporting is based on a site's log files, all I/PRO audit reports include domestic, international and at-work traffic. "The Internet must actively rethink re·think tr. & intr.v. re·thought , re·think·ing, re·thinks To reconsider (something) or to involve oneself in reconsideration. re the very metrics that we have traditionally used to measure success and growth," said Ralph DiMuccio, Senior Manager of Industry Relations at AltaVista. "We must provide a more accurate view of a site's audience and market that is consistent and reliable. The I/PRO solution is a step in that direction." Reach, frequency and duration are three of the main factors that both online and offline advertisers use to decide which sites are best to place their advertisements on in order to connect with their target audience. Advertisers want to know how large the audience is and how often they have the opportunity to deliver that message. The UV audit report enables sites to reliably provide this valuable information. "The Unique Visitor count most closely reflects the key internal metric that sites rely on for business strategy. I/PRO has expanded our core offerings to include this valuable Unique Visitor number," said Michael Bevans Michael Gwyl Bevan (born 8 May 1970 in Belconnen, Australian Capital Territory) is a former Australian left-handed cricket batsman and a slow left arm chinaman bowler. He was widely regarded as one of the finest ODI batsman in the world for his ability to see out a match, and his , Senior Product Manager of Audit Services for Engage I/PRO. "The fact that I/PRO can validate and verify unique visitors so that investors and advertisers can get an accurate view of a site's audience is a leap forward for the industry." Reach is the total number of users that a vehicle reaches and is calculated in the UV audit by deriving the number of persistent, unique cookies present in a site's log files over a period of time. The frequency is a measure of how often a unique user interacts with a site over a period of time and is calculated as a series of requests by a unique visitor without thirty consecutive minutes of inactivity inactivity Sedentary activity Internal medicine An absence of physical activity and/or exercise, a predictor of obesity. See Couch potato. Physical activity, Vigorous exercise . Duration represents the average length of a unique visitor's session. About Engage I/PRO: Engage I/PRO, a division of Engage, is a leading provider of outsourced site measurement, advanced customer analytics and online audit services. Engage I/PRO helps marketers and publishers increase the productivity of their Web sites by helping them understand visitor activity to their Web sites. Engage I/PRO measures over nine billion pages and 1.4 billion user sessions A count of how many times all users access a Web site regardless whether the same person came back several times during the measurement period. If a user leaves and returns within a short time, some systems count those sessions as one. Contrast with unique visitors. See also user session. from over 350 customer Web sites each month, while delivering over 90,000 easy-to-read reports direct to clients' desktops on a daily, weekly or monthly basis. Engage I/PRO is headquartered in San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation). The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] . For more information on Engage I/PRO, please visit http://www.engage.com/ipro or call (415) 644-1000 or 877-U-ENGAGE. About Engage(R): Engage, Inc. (Nasdaq: ENGA), a results-oriented online marketing company and a majority owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc., provides marketers with media, analysis and technology solutions. Engage's five business divisions, Engage AdKnowledge, Engage Business Media, Engage Enabling Technologies, Engage I/PRO, and Engage Media, combine innovative technology and marketing expertise to help online marketers maximize ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage and its divisions please call 877-U-ENGAGE or visit http://www.engage.com Engage is a registered trademark of Engage, Inc. All other products and services mentioned are trademarks or service marks of their respective owners. Engage Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, those with respect to Engage's objectives, plans and strategies set forth herein are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . These forward-looking statements are subject to a number of risks and uncertainties which could cause Engage's future results of operations to differ materially from those anticipated, and other risks detailed in Engage's 1999 Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and from time to time in Engage's other reports filed with the SEC. |
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