Engage Expands in Rapidly Growing Pan-Asian Market with Acquisition of Space Asia; Leading Asian Internet Marketing Network Will Become Engage Asia.

Business Editors

ANDOVER, Mass.--(BUSINESS WIRE)--Aug. 31, 2000

Engage, Inc., (Nasdaq: ENGA) a results-oriented online marketing company and majority-owned operating company of CMGI, Inc., today announced it has acquired Space Asia Media Limited (Space), a leading independent Internet marketing network in Asia, in an all stock transaction. Through its online ad network, Space represents 270 leading Asian Web publishers and serves over 140 million ad impressions per month. Space will change its name to Engage Asia, and Colin McIntosh, chief executive officer and co-founder of Space will be president of Engage Asia. Other terms of the deal were not disclosed.

The deal strategically links the two companies' regional strengths, with Engage's presence in North America, Japan, Australia, and Europe, and Space's team of 64 employees in Hong Kong, Singapore, Sydney, Melbourne, Bangkok, Kuala Lumpur and Seoul. Engage now has offices in 15 countries worldwide.

"Research tells us that Internet users and online marketing are growing faster in Asia than in any other region," said Paul Schaut, president and CEO of Engage. "We have been looking at opportunities in Asia for some time, and feel that the acquisition of Space is the most effective way to help us leverage our expertise, technologies and data throughout this market. It also gives us the ability to hit the ground running with a local team that has specific experience in Asian media programs to bring the entire Engage model to the region relatively quickly."

Space's network of sites will be integrated with Engage Media, and Engage Asia's sales team will represent the full range of products and services from all Engage divisions, including Engage Media, Engage Business Media, Engage Enabling Technologies, Engage AdKnowledge and Engage I/PRO. Additionally, Space's network will be integrated with the powerful Engage Knowledge database of over 70 million behavioral-based anonymous profiles, further expanding the breadth and depth of Engage's anonymous profile database.

"Engage's strong worldwide reputation and breadth of media, measurement and analytical tools and Space's Asian expertise and relationships are a perfect fit," said Colin McIntosh, CEO of Space. "In addition, the two companies' media models include a combination of branding and direct response programs. Asian marketers and advertising agencies are increasingly demanding measurable results from their marketing programs. Engage Asia is committed to delivering a higher level of accountability for our current and future customers, and more ways for Asian Web publishers to monetize their ad inventory. We're proud to become a member of the Engage family."

Space currently resells some of Engage Media's branded site inventory, and also uses Engage AdManager to manage and serve its 140 million ad impressions per month.

About Space Asia Media Limited:

Established in 1998, Space is a leading Internet marketing network providing Asian and Australasian media planners and marketers with sophisticated advertising solutions on the Web. Combining media expertise and advanced technology, Space centralizes planning, implementation and tracking of online campaigns. Key sites within the network include OutBlaze, ZDNet Asia, Singapore Press Holdings, Myrice.com, Catcha.com, scmp.com, Buzzcity, Asiastockwatch, Channelnewsasia, the Apple and NEXT Media and Utusan in Malaysia.

About Engage(R):

Engage, Inc. (Nasdaq: ENGA), a results-oriented online marketing company and a majority owned operating company of CMGI, Inc., provides marketers with media, analysis and technology solutions. Engage's five business divisions, Engage AdKnowledge, Engage Business Media, Engage Enabling Technologies, Engage I/PRO, and Engage Media, combine innovative technology and marketing expertise to help online marketers maximize ROI. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage and its divisions please call 877-U-ENGAGE or visit www.engage.com.

Engage Statement Under the Private Securities Litigation Reform Act 

This release contains forward-looking statements based on current expectations or beliefs, as well as a number of assumptions about future events, and these statements are subject to important factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The forward-looking statements in this release address a variety of subjects including, for example, the expected benefits resulting from Engage's acquisition of Space, the expected benefits resulting from the integration of the operations of Space with the operations of Engage, and the expected number of opportunities to be presented to online marketers by the acquisition. The following factors, among others, could cause actual results to differ materially from those described in these forward-looking statements: the risk that the business of Space will not be successfully integrated with the business of Engage; risks associated with entering into new market segments; slower than expected growth in Internet advertising; the timely development of new profile-based products and services; the adoption of new laws and regulations affecting the provision of Internet advertising services, including laws and regulations covering privacy, pricing and content; and increased competition and technological changes in the industries in which Engage competes, and other risks detailed in Engage's 1999 Annual Report on Form 10-K and from time to time in Engage's other reports filed with the SEC.