Engage Expands Content Management Software Product Line with Introduction of ApprovalServer 1.2.

Business/Technology Editors

Seybold Seminars New York 2002

Booth no. 1029

NEW YORK & ANDOVER, Mass.--(BUSINESS WIRE)--Feb. 20, 2002

Engage, Inc. (Nasdaq: ENGA), a leading content management and ad serving software company, today announced the expansion of its content management product line with the addition of ApprovalServer 1.2. A key component of the Engage's content management solution for multichannel marketing, ApprovalServer is an Internet-based solution designed to help marketers, retailers and publishers proof, correct and approve content for delivery across multiple channels. With ApprovalServer 1.2, which further automates the content approval process, Engage's content management solution will enable customers to further streamline the planning, management and delivery of their print and online marketing programs.

"Our customers run complex marketing initiatives and need a robust content management solution to help them increase the effectiveness and efficiency of their marketing campaigns," said Christopher Cuddy, president and CEO, Engage, Inc. "ApprovalServer 1.2 is designed to expedite the content approval process through online automation so customers can quickly move content through the workflow process with greater accuracy, resulting in fewer errors, fewer missed deadlines and increased customer satisfaction. Our content management solution offers great value to our customers, and enhances their ability to improve their bottom line."

With ApprovalServer 1.2, users can leverage a number of new enhancements aimed at maximizing time and resources, including:

--More robust automation and customization features such as customizable user interfaces, enhanced navigation, multi-page document support, rich media support, enhanced user or group administration support, and comprehensive annotations including priority, privacy, and file uploads;

--The ability to have multiple approvers view, collaborate and annotate materials simultaneously;

--New automatic notification features that alert the whole team of content approvers there are specific approvals requiring their attention;

--The ability to exchange, share and collaborate on content in a secure fashion;

--Real-time integration with production teams;

--The ability for approvers to browse and sort proofs by title or thumbnail;

--The ability to create previews and thumbnails of Engage's ContentServer elements;

--The ability for content approvers to approve content with no added software costs and with minimal administration support for clients.

Combined with Engage's ContentServer software, a database product that provides out-of-the-box capabilities for digital asset management and workflow automation, and Engage's PromoPlanner software, a software tool that helps marketing departments better manage promotions, ApprovalServer provides the complete content management solution for multichannel marketing. This packaged solution allows marketers, retailers and publishers to more cost-effectively deliver marketing programs across both traditional and new media channels. By implementing the Engage content management solution, companies are better equipped to reduce costs, improve efficiencies, deliver consistent messages across channels, and achieve faster time-to-market.

Availability

Engage will be demonstrating ApprovalServer 1.2 for customers, prospects, media and industry analysts at the Seybold New York 2002 Conference, February 19-22 at the Jacob Javits Center. ApprovalServer 1.2 is expected to be generally available early in the third fiscal quarter 2002.

About Engage, Inc.

Engage, Inc. (Nasdaq: ENGA) is a leading content management and ad serving software company. Engage's content management products are designed to enable companies to harness the power of multichannel marketing to create more loyal customers and increase brand visibility and recognition, while the company's versatile and scalable online ad management solutions provide interactive publishers with a competitive advantage by enabling them to capitalize on new revenue streams and improving operational efficiencies. Engage is a majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI). Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage, please call 877-U ENGAGE or visit www.engage.com.

Engage Inc., ContentServer, PromoPlanner and Approval Server are trademarks of Engage Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective owners.

Statement Under the Private Securities Litigation Reform Act 

This press release includes forward-looking statements about us, including statements that ApprovalServer 1.2 expedites the content approval process resulting in fewer errors, fewer missed deadlines and higher customer satisfaction, ApprovalServer 1.2 will enhances a user's ability to improve its bottom line, ApprovalServer 1.2 will maximize a user's time and resources, Engage's content management package will allow a user to more cost-effectively deliver marketing programs and Engage's content management package will allow a user to reduce costs, improve efficiencies, deliver consistent messages across channels, and achieve a faster time-to-market. help increase customer productivity, operational efficiency and return on investment. These forward-looking statements are based on information available to us as of the date of this press release, and not as of any subsequent date, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. For example, marketers using our software products may fail to realize the intended benefits of cost savings and efficiency enhancements. Other risks that could affect us include our ability to reduce expenses and to increase sales of our product offerings, the impact of competition within our industry, our ability to enter into additional strategic relationships, and other risks detailed in our 2001 Annual Report on Form 10-K and from time to time in our other reports filed with the SEC. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if the information available to us with respect to the subject of any forward-looking statement changes.