Engage Develops Technology Solution Designed to Protect Consumer Privacy -- CTO, Daniel Jaye, Submits TrustLabel Privacy Specification to the Internet Engineering Task Force.Business Editors ANDOVER, Mass.--(BUSINESS WIRE)--July 18, 2000 Engage, Inc. (Nasdaq:ENGA), the leading provider of next generation online marketing solutions, today announced it has submitted an enhanced specification of the "TrustLabels" standard to the Internet Engineering Task Force (c/o Corporation for National Research Initiatives (CNRI), Reston, VA, www.ietf.org) Founded in 1986, the IETF is a non-membership, open, voluntary standards organization dedicated to identifying problems and opportunities in IP data networks and proposing technical solutions to the (IETF See Internet Engineering Task Force. IETF - Internet Engineering Task Force ). This technology standard would provide consumers with an instant alert from their Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. when they encounter third party cookies that are not certified by trusted authorities and seal programs. TrustLabels apply the World Wide Web Consortium's (W3C's) Platform for Privacy Preferences Project (P3P (Platform for Privacy Preferences) A protocol for sharing private information over the Internet from the World Wide Web Consortium (W3C). A Web site's privacy policy is defined by the Webmaster answering a standard set of multiple-choice questions, which result in ) vocabulary in robust efficient manner to Web cookies. Engage is actively advocating implementation of this specification into Web browsers The following is a list of web browsers. Historical Historically important browsers In order of release:
Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. . "This specification is a continued reflection of Engage's commitment to consumer privacy and the importance of a balance of self-regulation and innovative technology solutions," said Paul Schaut, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Engage. "We are pleased to submit the TrustLabel specification to the IETF as it provides an open and unbiased forum to discuss this and other important technical and policy changes that will shape the consumer experience and competitive offerings from the Internet industry." TrustLabels allow the Internet community to continue to provide a wide variety of free content for consumers, effective and measureable advertising for marketers while at the same time protect consumers from privacy violations. TrustLabels support the use of cookies in ways that benefit the consumer. For example, they allow the use of cookies for limiting the number of times any one advertisement is displayed. They allow the use of cookies to display relevant and timely advertising when it is done in a privacy-safe manner. Yet, they alert the consumer to any cookies that are being used which are not digitally signed by a trusted authority or a seal program. TrustLabels would give consumers more control over their online privacy by giving them the ability to accept or reject cookies based on the privacy policies of the Web sites they visit. "Engage believes that browser technology can be improved to provide consumers with greater choice over security and privacy settings," said Daniel Jaye. "The essence of TrustLabels allows consumers the choice of visiting only those sites that respect their personal privacy preferences, thus reducing the problem of invisible bad actors. This technology gives consumers more control over their online privacy while enabling the Internet to thrive as a Free innovative source of accessible information." About Engage(R) Engage, Inc. (Nasdaq: ENGA) is the leading provider of next generation online marketing solutions and a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. Based in Andover, Mass., Engage helps marketers target online audiences and convert them into loyal customers. Engage has European headquarters in London and offices worldwide. For more information on Engage, please visit www.engage.com. Engage is a registered trademark of Engage, Inc. All other products and services mentioned may be trademarks or service marks of their respective owners. Engage Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, those with respect to Engage's objectives, plans and strategies set forth herein are forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties which could cause Engage's future results of operations to differ materially from those anticipated, and other risks detailed in Engage's 1999 Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and from time to time in Engage's other reports filed with the SEC. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion