Engage Completes Shift to Software Focus; Sheds Remaining Media Assets.

Business/Technology Editors

ANDOVER, Mass.--(BUSINESS WIRE)--Sept. 13, 2001

Engage, Inc. (Nasdaq: ENGA), a majority owned CMGI (Nasdaq: CMGI) company, today announced it has sold certain online advertising assets and will discontinue the rest of its media operations later this month, completing its effort to refocus the company on software products for multichannel marketing.

"With today's announcement, we have completed our exit from the advertising network business and are now focused solely on the fast-growing market for content and advertising management software," said Tony Nuzzo, Engage CEO. "This marks the beginning of what we expect will be an exciting period for Engage, as we solidify our leadership in content management solutions for multichannel marketing and seize an expanding market opportunity."

Today's announcement includes the following actions:

--Engage has agreed to sell its Adknowledge intellectual property and customer lists for the U.S. and certain other territories to Bluestreak, Inc., a leading marketing technology company. Adknowledge allows marketers and advertising agencies to manage and serve their own ads across the Internet and to utilize industry-leading analytics to better target online campaigns. Bluestreak and AdKnowledge are both industry leaders in ad serving, analytics, and customer service. Moving forward, Adknowledge's customer relationships and expertise will help Bluestreak broaden its already substantial online advertising customer base.

--Engage will cease to serve ads on its network after September 23, 2001 and will shut down its entire media business on September 28, 2001. Advertising campaigns will continue to run on Web sites within the network until the close of business on that day. Engage will offer a special outsourced ad-serving offer to Web publishers affected by this decision.

--Engage's remaining 125 media-related positions will either move to Bluestreak or be terminated, consistent with the company's August 20 announcement regarding its departure from the media business.

In its August 20 announcement, Engage announced that it would withdraw from the online advertising business and would focus entirely on its content management solutions for multichannel marketing. Engage's solutions enable marketers, publishers, printers, direct mailers, and agencies to streamline the management and delivery of marketing programs and materials resulting in greater efficiency, faster time to market, reduced costs and delivery of consistent programs and messages across all channels.

Analysts predict rapid growth over the next several years for the content management market. Meta Group has estimated that spending on the category will reach $10 billion by 2004.

The company will provide additional details and financial guidance concerning the realigned company as part of its fourth quarter financial announcement later this month.

About Engage(R)

Engage, Inc. (Nasdaq: ENGA) is a leading enterprise marketing software company. A majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI), Engage enables companies to harness the power of multichannel marketing to create more loyal customers, maximize revenue, and increase brand visibility and recognition. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage, please call 877-U ENGAGE or visit www.engage.com.

Statement Under the Private Securities Litigation Reform Act 

This press release includes forward-looking statements about us, including statements regarding our intent to focus on our software business and the potential growth of that market. These forward-looking statements are based on information available to us as of the date of this press release, and not as of any subsequent date, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. For example, over the next several years the content management market may not grow rapidly or grow at all. Other risks that could affect us include our ability to reduce expenses and to increase sales of our product offerings, the impact of competition within our industry, our ability to enter into additional strategic relationships, and other risks detailed in our 2000 Annual Report on Form 10-K and from time to time in our other reports filed with the SEC. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if the information available to us with respect to the subject of any forward-looking statement changes.