Engage Business Media and yesmail.com Announce Strategic Alliance; Engage Business Media Becomes First B2B Online Network to Build and Offer Opt-in Email Lists.Business/Technology Editors CAMBRIDGE, Mass.--(BUSINESS WIRE)--Aug. 28, 2000 Engage Business Media, a full service B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business online advertising network and division of Engage, Inc. (Nasdaq: ENGA), a results-oriented online marketing company, today announced a strategic alliance with yesmail.com, the premier email marketing services provider and a pioneer of permission-based email marketing. Through this agreement, Engage Business Media will be the first B2B online advertising network to allow its publishers to collect opt-in email names, giving them another avenue for generating revenue and offering marketers a highly targeted, qualified list of potential customers to reach online. Both Engage and yesmail.com are majority-owned operating companies operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. (Nasdaq: CMGI). The benefits of opt-in email can be significant for both advertisers and publishers. By giving their permission to receive promotional materials through email, users are more likely to click and respond to an advertisement. Industry analysts report that click-through rates The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed for email are consistently higher than banner rates. Jupiter reports that email response rates average 5% - 15% ("Opt-in, Targeting, and Trusted Third Parties In cryptography, a trusted third party (TTP) is an entity which facilitates interactions between two parties who both trust the third party; they use this trust to secure their own interactions. TTPs are common in cryptographic protocols, for example, a certificate authority (CA). : Strategies for E-mail Marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Success," July, 1999), while Forrester reports response rates ranging as high as 10% ("The E-mail Marketing Dialog," January, 2000). "In B2B advertising, where Web sites are more niche-focused, vertical email opt-in lists can be extremely valuable," said Joanne Currie, General Manager of Engage Business Media. "Engage will be able to generate a very targeted group of B2B Yesmail Members who have volunteered to receive industry-specific information. For our Web publishers, building opt-in email lists will provide them with a new advertising revenue stream, in addition to banner and email newsletter advertising." "Permission based email marketing is a critical component of B2B online advertising," said Dave Tolmie, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of yesmail.com. "We signed this agreement with Engage Business Media because we consider them a leader in their industry, and through our proprietary technology, we can now offer our advertisers a direct, highly effective means to reach their precise customer online." Engage Business Media's more than 225 B2B Web sites See vertical portal. will begin implementing a feature on their registration pages to invite users to opt-in to receive promotional materials related to their specific business. yesmail.com will manage the lists and facilitate outgoing email campaigns. Engage Business Media will act as the intermediary between yesmail.com and EBM's network of vertically-aligned B2B sites. About yesmail.com yesmail.com, a majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI), is a leading premier email marketing solutions provider and a pioneer of permission-based email marketing. yesmail.com's innovative email marketing solutions and expertise enable companies to acquire and retain customers, sell products and services and drive loyalty by pinpoint targeting prospects and delivering personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. messages via email - one of the most cost-effective mediums available in the industry. yesmail.com delivers to its members offers, promotions and information about the products and services that match their interests, while giving them the power to control the email marketing messages that reach them and to protect their personal information. For more information about Chicago-based yesmail.com, see www.yesmail.com or call (877) 7 - YESMAIL. About Engage Business Media Engage Business Media, a division of Engage, is dedicated to the needs of B2B online advertisers and Web publishers. Engage Business Media provides B2B online advertisers with targeted Web and e-mail advertising in the most sought-after vertical audience groups while providing Web publishers with multiple avenues to generate revenue. Engage Business Media is headquartered in Cambridge, Massachusetts This article is about the city of Cambridge in Massachusetts. For the English university town, see Cambridge, England. For other places, see Cambridge (disambiguation). Cambridge, Massachusetts is a city in the Greater Boston area of Massachusetts, United States. . For more information on Engage Business Media, please http://www.engage.com/b2b or call (800) 585-7797 or 877-U-ENGAGE. About Engage(R) Engage, Inc. (Nasdaq: ENGA), a results-oriented online marketing company and a majority owned operating company of CMGI, Inc., provides marketers with media, analysis and technology solutions. Engage's five business divisions, Engage AdKnowledge, Engage Business Media, Engage Enabling Technologies, Engage I/PRO, and Engage Media, combine innovative technology and marketing expertise to help online marketers maximize ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage and its divisions please call 877-U-ENGAGE or visit http://www.engage.com. Engage is a registered trademark of Engage, Inc. All other products and services mentioned may be trademarks or service marks of their respective owners. Engage Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, those with respect to Engage's objectives, plans and strategies set forth herein are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . These forward-looking statements are subject to a number of risks and uncertainties which could cause Engage's future results of operations to differ materially from those anticipated, and other risks detailed in Engage's 1999 Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and from time to time in Engage's other reports filed with the SEC. |
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