Engage Broadens Scope of Offerings to Provide Multi-Channel Platform For Video Game Advertising.Company is Now First Single-Source Video Game Ad Network Reaching Console, PC and Mobile Video Gamers SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Engage In-Game Advertising In-game advertising (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. 2005 spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1. , a media company exclusively focused on video game advertising, has announced today that it has broadened its scope of offerings and is now the first single-source video game advertising network that reaches console, PC and mobile video gamers across multiple channels. Engage offers advertisers full access to the latest video game advertising opportunities covering dynamic in-game, static product and brand integration, video game commercial placement, advergame (ADVERtising in a GAME) A free electronic game to promote a product or brand. For example, an automobile manufacturer might use a race car game, which keeps the brand name in front of the player at all times. development and Second Life in-world brand strategies. Engage is able to provide advertisers with objective analysis when selecting the best video game channel to connect with a desired audience. Engage targets males 18 to 34, women 25 to 54 and teens 13 to 17. "Engage is out in-front of the video game ad space," said Pablito Padua Padua (păd`y  ə), Ital. Padova, city (1991 pop. 215,137), capital of Padova prov., in Venetia, NE Italy, connected by canal with the Brenta, Adige, and Po rivers. , media manager, Agency.com. "They offer unique and
compelling advertising opportunities for our clients and continue to
provide valuable insight on this emerging media channel."
Engage was one of the early companies to enter the in-game advertising arena and continues to attract leading advertisers. Through the company's success in partnering with leading publishers, developers, portals and aggregators of core and casual video games See video game console. , Engage has built the most comprehensive, multi-channel video game advertising network available to deliver advertisers deeper brand experiences, flexible promotional messaging and virally-shared branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. . "Engage is taking an integrated approach to video game advertising and weaving weaving, the art of forming a fabric by interlacing at right angles two or more sets of yarn or other material. It is one of the most ancient fundamental arts, as indicated by archaeological evidence. multiple channels together," said David Smith, president and co-founder, Engage. "We are educating advertising agencies and brands on the range of opportunities available around video game advertising and how to effectively harness this emerging medium to connect with consumers who are investing significant amounts of time with core and casual video games." ABOUT ENGAGE Engage is a single-source video game advertising network connecting advertisers to consumers immersed im·merse tr.v. im·mersed, im·mers·ing, im·mers·es 1. To cover completely in a liquid; submerge. 2. To baptize by submerging in water. 3. in console, PC and mobile video games. Engage supports a range of video game advertising channels including dynamic in-game, static product and brand integration, video game commercial placement, advergame development and Second Life in-world brand strategies. For more information, please visit www.engageadnetwork.com |
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