Engage Bolsters Ad Serving Client Roster with AdBureau Wins; AdBureau Serves Record Number of Ads In November and December 2001.

Business/Technology Editors

ANDOVER, Mass.--(BUSINESS WIRE)--Jan. 28, 2002

Engage, Inc. (Nasdaq: ENGA), a leading ad serving and enterprise marketing company and majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI), today announced the addition of several new North American and European AdBureau customers, including CCAS (Cross Country Automotive Services), Elsalvador.com, Enpocket, FMN Media, Gorp (Great Outdoor Recreation Pages), and Crimson Media.

Additionally, Engage said AdBureau doubled its ad serving volume in the last sixth months of 2001 as compared to the first six months of that same year, with record growth in November and December 2001 as compared to the same months the previous year.

"As we deploy advanced media for Internet advertising, our targeting needs are increasingly more sophisticated," said Steven Cho, founder, FMN Media. "That is precisely where Engage's AdBureau comes into play as its robust and easy to use targeting capabilities become critical in our effort to deliver ads only to those network users that will benefit from the impressions."

FMN Media leverages the flexibility and versatility offered by Engage's AdBureau product in order to deliver the company's newly developed FPBA (Full Page Banner Ad) unit to its network of publishers. In conjunction with Engage's AdBureau, FMN Media is utilizing the FPBA ad technology to deliver full-page interstitial advertisements in the same browser session as the main browsing session.

Engage's AdBureau is an ideal alternative for organizations that chose an outsourced solution rather than an in-house solution such as Engage's AdManager. AdBureau offers the same robust functionality of Engage AdManager, such as real-time, advanced campaign reporting functions; automatic, intelligent campaign delivery; and robust inventory management without the up-front investments associated with building an in-house ad serving technical infrastructure. In addition, AdBureau offers highly sophisticated keyword targeting and other advanced targeting capabilities such as compound demographic targeting utilizing the full SQL rule set, hierarchical page targeting, and reliable geo-targeting. Other advanced capabilities of AdBureau include tracking beyond the click, comprehensive rich media delivery support and ad serving to email and wireless devices.

"Our newest customers validate Engage's continuing leadership in the ad serving software market," said Christopher Cuddy, CEO and president of Engage. "When evaluated against competitive solutions, customers are increasingly recognizing that AdBureau offers a cost-effective solution that also provides the flexibility and scalability to grow with their business needs. Further proof of our ad serving software success is exhibited in the continued growth of our AdBureau ad serving business despite the larger softening of the advertising market."

About Engage

Engage, Inc. (Nasdaq: ENGA) is a leading enterprise marketing and ad serving software company. Engage's content management products are designed to enable companies to harness the power of multichannel marketing to create more loyal customers and increase brand visibility and recognition, while the company's flexible and scalable online ad management solutions provide interactive publishers with a competitive advantage by enabling them to capitalize on new revenue streams, improving operational efficiencies. Headquartered in Andover, Massachusetts, Engage is a majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI). Engage also has European offices in London and Italy. For more information on Engage, please call 877-U ENGAGE or visit www.engage.com.

Engage AdBureau and AdManager are trademarks of Engage, Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective owners.

Statement Under the Private Securities Litigation Reform Act 

This press release includes forward-looking statements about Engage, including statements that AdBureau provides flexibility and scalability to grow with a customer's business needs. These forward-looking statements are based on information available to us as of the date of this press release, and not as of any subsequent date, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. For example, marketers using our software products may fail to realize the intended benefits of cost savings and efficiency enhancements. Other risks that could affect us include our ability to reduce expenses and to increase sales of our product offerings, the impact of competition within our industry, our ability to enter into additional strategic relationships, and other risks detailed in our 2001 Annual Report on Form 10-K and from time to time in our other reports filed with the SEC. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if the information available to us with respect to the subject of any forward-looking statement changes.