Engage Appoints Seasoned Strategic Alliance Executive to Drive Software Sales Initiatives and Growth.

Business/Technology Editors

ANDOVER, Mass.--(BUSINESS WIRE)--March 12, 2002

Robert Napolitano Joins Engage in New Role as VP, Partnerships and

Alliances from Nortel Networks 

Engage, Inc. (Nasdaq: ENGA), a leading content management and ad serving software company, today announced that Robert A. Napolitano has joined Engage in a new, strategic role as Vice President, Partnerships and Alliances. Napolitano comes to Engage after holding executive business development and alliance positions at Nortel Networks and Compaq Corporation respectively.

Napolitano is chartered with driving Engage sales initiatives by cultivating strategic alliances that will further promote Engage software offerings in key markets including digital asset management, workflow automation and interactive ad management. Under the direction of new SVP of Sales John Barone, Napolitano will support Engage's aggressive sales goals, driving new revenue opportunities for the Company.

"Napolitano comes to Engage with a wealth of industry experience and contacts that are deep-rooted in the enterprise software community," said Christopher Cuddy, president and CEO, Engage. "With his impressive track record in building successful, long-term partnerships for Nortel and Compaq, we believe he will play a key leadership role in the success of our new sales infrastructure by effectively leveraging his skills to take advantage of new growth opportunities in Engage's core markets."

As vice president, strategy and business development for Clarify, an enterprise software division of Nortel Networks, Napolitano was responsible for generating $125 million in annual revenue and for the strategy and business direction of Clarify (CRM) applications. In this role, Napolitano drove business development to support sales, product planning and go-to-market opportunities. Prior to Nortel, Napolitano directed strategic IT hardware, software and service provider alliances for Compaq. Napolitano's previous experience includes providing general legal counsel and managing contracts and acquisitions for Digital Equipment Corp.

About Engage

Engage, Inc. (Nasdaq: ENGA) is a leading content management and ad serving software company. Engage's content management products are designed to enable companies to harness the power of multichannel marketing to create more loyal customers and increase brand visibility and recognition, while the company's versatile and scalable online ad management solutions provide interactive publishers with a competitive advantage by enabling them to capitalize on new revenue streams and improving operational efficiencies. Engage is a majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI). Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage, please call 877-U ENGAGE or visit www.engage.com.

Engage, Inc. is a trademark of Engage Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective owners.

Statement Under the Private Securities Litigation Reform Act 

This press release includes forward-looking statements about Engage, including statements that Engage will expand its sales force and experience software business growth and statements regarding growth opportunities in Engage's core markets. These forward-looking statements are based on information available to us as of the date of this press release, and not as of any subsequent date, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. For example, marketers using our software products may fail to realize the intended benefits of cost savings and efficiency enhancements. Other risks that could affect us include our ability to reduce expenses and to increase sales of our product offerings, the impact of competition within our industry, our ability to enter into additional strategic relationships, and other risks detailed in our 2001 Annual Report on Form 10-K and from time to time in our other reports filed with the SEC. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if the information available to us with respect to the subject of any forward-looking statement changes.