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Engage Appoints Seasoned Sales Executive to Drive Software Business and Expand Global Sales Force.


Business/Technology Editors

ANDOVER, Mass.--(BUSINESS WIRE)--Feb. 13, 2002

John Barone Joins Engage as SVP SVP S'il Vous Plaît (French: Please)
SVP Senior Vice President
SVP Schweizerische Volkspartei (Swiss People~s Party)
SVP Society of Vertebrate Paleontology
SVP Social Venture Partners
SVP St Vincent de Paul
, Sales from Enterprise Software

Division of Nortel Networks (Nortel Networks Limited, Brampton, Ontario, www.nortelnetworks.com) A world leader in telecommunications products, which includes switching, wireless and broadband systems for service providers and carriers, telephones and systems for residential and business users, computer telephony  

Engage, Inc. (Nasdaq: ENGA), a leading content management and ad serving software company, today announced that John D. Barone has joined Engage as Senior Vice President, Sales. Barone, who comes to Engage from Clarify, an enterprise software division of Nortel Networks, is chartered with rapidly scaling Engage's sales organization to support growing software sales worldwide.

"Barone's addition to Engage is well-timed to take advantage of growth opportunities in our core markets," said Christopher Cuddy cud·dy 1  
n. pl. cud·dies
1. Nautical A small cabin or the cook's galley on a ship.

2. A small room, cupboard, or closet.



[Origin unknown.
, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Engage. "Engage believes Barone's impressive track record of sales leadership and revenue growth will facilitate the expansion of our direct and indirect sales channels worldwide."

As vice president, sales, Americas for Clarify, Barone drove $150 million in revenue by leading a 220-person sales team. Prior to Clarify, Barone led sales and strategic alliances for Knowledge Impact where he built a national direct sales organization and successful OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  channels, growing company revenues five-fold in two years. Barone's previous experience includes sales responsibilities at emerging companies such as InteliData Technologies, as well as established companies such as Banyan Systems.

"Engage is well-positioned to take advantage of the market opportunities in the content and ad management marketplaces," said Barone. "I'm impressed with the technical superiority of Engage's products and look forward to working with the Engage management team to help the company reach its full potential."

About Engage

Engage, Inc. (Nasdaq: ENGA) is a leading content management and ad serving software company. Engage's content management products are designed to enable companies to harness the power of multichannel marketing Refers to using several methods to sell products and services. The term has become popular since the advent of the Web, because it adds a prominent new channel to storefronts and catalog sales. One consideration of multichannel marketing is that each channel reinforce the other.  to create more loyal customers and increase brand visibility and recognition, while the company's versatile and scalable online ad management solutions provide interactive publishers with a competitive advantage by enabling them to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 new revenue streams and improve operational efficiencies. Engage is a majority-owned operating company operating company

A business that engages in transactions with outsiders.
 of CMGI CMGI Commonly Maintained Grounds Infrastructures
CMGI College Marketing Group Information (Services) 
, Inc. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage, please call 877-U ENGAGE or visit www.engage.com.

Engage, Inc. is a trademark of Engage Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective owners.

Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  

This press release includes forward-looking statements about Engage, including statements that Engage will expand its sales force and experience software business growth and statements regarding growth opportunities in Engage's core markets. These forward-looking statements are based on information available to us as of the date of this press release, and not as of any subsequent date, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. For example, marketers using our software products may fail to realize the intended benefits of cost savings and efficiency enhancements. Other risks that could affect us include our ability to reduce expenses and to increase sales of our product offerings, the impact of competition within our industry, our ability to enter into additional strategic relationships, and other risks detailed in our 2001 Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and from time to time in our other reports filed with the SEC. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if the information available to us with respect to the subject of any forward-looking statement changes.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 13, 2002
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