Engage Appoints Ad Agency Veteran to Direct AdKnowledge Group.

Business/Technology Editors

ANDOVER, Mass.--(BUSINESS WIRE)--June 26, 2001

Engage, Inc. (Nasdaq:ENGA), a leading interactive media and enterprise marketing software company and a majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI), announced today that Mark Ailsworth, a former True North and FBCi executive, has been named Vice President of AdKnowledge. In this position, Ailsworth will oversee all sales and service for AdKnowledge, Engage's third-party media management system.

"Mark's appointment is a sign of our commitment to growing the AdKnowledge business, which we believe is the most sophisticated third-party ad planning and management system in the market," said Tom Rothfels, Executive Vice President, Worldwide Media. "We expect that Mark's experiences in traditional, direct and interactive marketing will strengthen our customer service and sales potential with agencies and traditional marketers."

Prior to joining Engage, Ailsworth was Vice President, Director of Interactive Media Research at True North, and Vice President, Interactive Client Media Director at FBCi, FCB Worldwide's interactive division, where he directed all internal and external interactive media planning and research. Ailsworth worked closely with clients to help them understand how consumers use interactive media, and traveled among True North's many domestic and international offices educating clients and agency personnel about planning and buying interactive media. Ailsworth also oversaw the development of TNMedia's proprietary tools for interactive media planning and ROI measurement. Previously, he was Corporate Media Planning Director for Budget Group, where he directed and executed media plans for brands like Budget Rent-a-Car and Ryder TRS. Ailsworth is a member of the Chicago Interactive Media Association, the Internet Measurement Initiative, and is a frequent speaker at many interactive industry events.

About Engage AdKnowledge(R) System

The Engage AdKnowledge(R) System automates the media management process and gives marketers and advertising agencies the ability to execute and manage complete Web advertising programs. Using the Engage Adknowledge System's Web-based interface, users can plan, manage and serve online ad campaigns as well as access performance reports revealing response and audience actions that help determine the campaign's overall effectiveness.

About Engage(R)

Engage, Inc. (Nasdaq: ENGA) is a leading enterprise marketing software and interactive media company. A majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI), Engage enables companies to harness the power of interactive marketing to create more loyal customers, maximize revenue, and increase brand visibility and recognition. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage, please call 877-U ENGAGE or visit www.engage.com.