Engage Announces New Enterprise Version of Retail Advertising Planning Application.

Business Editors/High-Tech Writers

Seybold San Francisco 2002

Booth #801

SAN FRANCISCO--(BUSINESS WIRE)--Sept. 9, 2002

Launches Customer Beta Program and Demos Enhanced Ad Production

Automation at Seybold Conference in San Francisco

Tighter Integration with Adobe InDesign

Shortens Campaign Delivery Cycles

Engage, Inc., a leading provider of software solutions for advertisers, marketers and publishers, today launched a customer beta program for PromoPlanner 2.0 at selected new and existing customer sites. Used by retailers, catalogers and manufacturers, PromoPlanner is an integral component of the Engage for Retailers advertising production system.

Engage's flagship promotion planning product, now J2EE-ready, is built on industry standard Java distributed architecture, enabling enterprise application integration and streamlined cross-platform use. As part of Engage's industry partner program, PromoPlanner 2.0 is currently scheduled for testing on leading J2EE applications servers.

Also new to PromoPlanner 2.0 will be support for Adobe(R)InDesign(R)2.0, a professional page layout and design application. Offering tighter integration with Adobe InDesign, PromoPlanner 2.0 is designed to bridge the retail planning process with advertising production to shorten market delivery of campaigns and promotions.

"Adobe is pleased that Engage has brought the power of PromoPlanner to InDesign customers," said Maria Yap, InDesign Senior Product Manager, Adobe Systems Incorporated. "Engage software has provided additional flexibility by allowing retailers and merchandisers to update shared content enabling knowledge workers and designers to collaborate more effectively on marketing campaigns."

With this new release, PromoPlanner 2.0 could also be purchased as a stand-alone application. By combining a rich-media, product knowledge repository with sophisticated planning capabilities, the application enables brand manufacturers, merchants and corporate marketers to manage promotional campaigns more effectively across multiple media.

"Over the years Engage has delivered ad planning and production solutions to leading companies like LL Bean, Circuit City Stores, Viking Office Products/Office Depot, Sears Canada, Kohl's, H-E-B, The Sharper Image, CDW and Microwarehouse," said John Barone, SVP Sales and Marketing, for Engage. "PromoPlanner 2.0 is a result of the feedback we have received

through our relationships with our existing retail and catalog customers, agencies and manufacturers. Version 2.0 is designed to better meet our customers' needs for organizing, sharing and distributing rich media product information for more efficient brand asset management. We believe this new enterprise version of PromoPlanner finally bridges the gap between promotion planning and brand asset management."

Networks, one of North America's largest prepress facilities and part of the Toronto-based integrated digital content solutions provider, Pi Media, have been achieving higher throughput and substantial ROI with Engage products since 1995. Networks uses Engage's ad production software to produce a high volume of retail advertising for a number of marquee customers. One such account is Sears Canada, who has reduced their costs through streamlined workflow automation and centralized digital asset management, resulting in product image re-use of 30-40%.

As a key beta customer, Networks intends to use PromoPlanner 2.0 to augment their prepress production services with new collaborative promotion planning services for their customers. "From real-time price changes to market versioning and promotion modifications, our customers deal with ongoing changes to the promotion plan daily," said David Ballantyne, Sr. Vice President of IT and Advanced Technologies, Pi Media. "PromoPlanner 2.0 will allow us to offer our customers a faster and easier way to communicate their dynamic business information to our production department, ensuring their promotions are delivered quickly and accurately to the correct market."

PromoPlanner 2.0 offers key enhancements and new capabilities designed to bring high volumes of targeted cross-channel promotions to market faster, enabling customers to build brand loyalty and customer retention while holding down costs:

- An intuitive merchandiser oriented interface, greatly simplifying the promotion planning process

- New change management capabilities for robust support of last minute revisions

- More powerful auto building of targeted and versioned pages

- Powerful desktop integration tools for Adobe InDesign & Quark Xpress(TM) to manage complex multi-market ads and seamlessly communicate them into production

- Web previews of product information and page proofs for enterprise-wide access to product information and brand assets

- Product and ad preflight reports to ensure just-in-time delivery of accurate product information and promotion plans

- Rapid integration with other enterprise applications based on an XML gateway

- Client support for Apple Computer's Macintosh OS X and Microsoft Windows 2000.

PromoPlanner 2.0 is shipped as an integral component of the Engage for Retailers advertising production system, which also includes a production manager component that encompasses best practices in the industry, an online proofing and approval component and a digital ad preflighting workflow. PromoPlanner 2.0 can also be purchased as a stand-alone application.

The Engage advertising production system is designed to boost productivity by integrating with other pre-press publishing software and services, such as Adobe Acrobat(R), Adobe Distiller Server, Adobe InDesign, Adobe Photoshop(R), AP AdSEND, Multi-Ad Creator(R), and QuarkXPress(TM).

About Engage, Inc.

Engage, Inc. (ENGA.OB) is a leading provider of software solutions and services for advertisers, marketers and publishers. Engage's digital asset management and workflow automation software enables the creation, production and delivery of marketing and advertising content more quickly and efficiently, increasing time-to-market advantages, boosting productivity and ultimately driving higher ROI from marketing programs and advertising campaigns. A majority owned operating company of CMGI, Engage is headquartered in Andover, Massachusetts, with European headquarters in London. For more information on Engage, please call 877-U ENGAGE or visit www.engage.com.

Engage Inc., PromoPlanner and Engage for Retailers are trademarks of Engage, Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective owners.

Statement Under the Private Securities Litigation Reform Act 

This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, the Company's belief that the new enterprise version of PromoPlanner bridges the gap between promotion planning and brand asset management, statements regarding PromoPlanner 2.0's ability to bring high volumes of targeted cross-channel promotions to market faster, enabling customers to build brand loyalty and customer retention while holding down costs as well as those statements with respect to the Company's objectives, plans and strategies set forth herein and those preceded by or that include the words "believes," "intends," "expects," "will," "anticipates," or similar expressions, are forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties which could cause the Company's future results of operations to differ materially from those anticipated, and other risks detailed in the Company's 2000 Annual Report on Form 10-K and from time to time in the Company's other reports filed with the SEC.