Engage Announces Divisional President.Business Editors ANDOVER, Mass.--(BUSINESS WIRE)--July 13, 2000 Lyn Chitow Oakes Promoted to President of Engage Media Engage, Inc. (Nasdaq:ENGA), the leading provider of next generation online marketing solutions and a majority-owned operating company of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc., today announced the promotion of Lyn Chitow Oakes from executive vice president and general manager to President of Engage Media. Engage formed Engage Media, a division of Engage, by integrating three online media network properties, Engage's AudienceNet, Flycast and Adsmart. As President, Oakes will continue to oversee Engage Media, which provides marketers with a choice of diverse online media programs to seamlessly deliver customized solutions designed to meet marketing goals and objectives. In this position, Oakes will report to Deborah McWhinney, Group President of Media. Prior to the formation of Engage Media, Oakes served as executive vice president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Flycast Communications Corporation where she was responsible for managing both the marketing and technology strategy and direction of the company. Prior to that, she served as vice president of marketing for Electric Classifieds, Inc., where she defined ECI's position in the online classifieds solutions market. Oakes also spent seven years at America Online in a variety of positions in marketing, product marketing and corporate development, culminating with vice president of Internet and community services, where she managed three strategic areas and defined and managed AOL's Internet programming strategy. Oakes is founder of the Advertising Standards Alliance (ASA Asa (ā`sə), in the Bible, king of Judah, son and successor of Abijah. He was a good king, zealous in his extirpation of idols. When Baasha of Israel took Ramah (a few miles N of Jerusalem), Asa bought the help of Benhadad of Damascus and ) and a founding member of the Network Advertising Initiative (NAI). She also serves on the Corporate Advisory Board of the Association of Interactive Marketing (AIM), is a board member of the Internet Advertising Bureau The Internet Advertising Bureau (IAB) is a UK trade body created in 1997 to promote online advertising. It works across a range of areas, with internal bodies setting standards and best practices for a range of different online marketing techniques. (IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. ) and a member of the Direct Marketing Association (DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. ). |
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