Engage Announces Availability of AdManager 6.0 At @d:Tech Los Angeles; State-of-the-Art Software to Facilitate Implementation of Next Generation Ad Formats.

Business/Technology Editors

@d:tech Los Angeles 2002

Booth # 118

LOS ANGELES--(BUSINESS WIRE)--June 19, 2002

Engage, Inc. (Nasdaq: ENGA), a leading provider of software solutions and services for advertisers, marketers and publishers, today announced the availability of AdManager 6.0, the newest version of its flagship Internet Advertising solution, at @d:Tech Los Angeles (www.ad-tech.com), June 19-21, 2002, as well as its adoption by E! Networks, an Engage customer since 1997 and a leading entertainment Web site with more than 6 million unique U.S. users per month.

Designed to address today's customer needs in the online advertising market, AdManager 6.0 offers online publishers the ability to offer advertising solutions that boost CPM rates while reducing associated costs. To assist customers with their rich media needs, Engage announced today its Rich Media Certification Program designed to make it easier and more efficient for campaign administrators to implement next generation ad formats based on rich media technology. AdManager 6.0 also introduces other enhancements that streamline the process of rich media creative entry, such as support for FlashMX, support for embedded tokens in the creative, and its browser, upload, preview and test capabilities within the user interface. AdManager 6.0 also enhances streaming with time duration support for streaming play lists - customers can now attach a time duration for a streaming video or audio creative which allows AdManager customers to generate a play list to fill a streaming time slot.

AdManager's previous advanced targeting capabilities supported the need for publishers to deliver more audience-focused advertisements through its geo targeting, declared customer data targeting and its behavior-based interest measurement and targeting features. With version 6.0, AdManager now supports session-based campaigns, the new surround session concept introduced by NYTimes.

"In an ever-evolving online advertising market, E! Networks has worked hard to identify the technologies that will help it stay ahead of the curve," said Jeff Mayzurk, vice president, Technology, at E! Networks. "The combination of Engage's AdManager 6.0 and ProfileServer module, has enabled E! Networks to build a bank of more than 40 million profiles while using the information to offer their advertisers better targeting capabilities for their ad campaigns. With the help of Engage online advertising technology, we consider ourselves an innovator in our industry."

AdManager 6.0 can be set-up to automatically monitor the performance of specific campaigns giving publishers the ability to show better performing creatives more often providing better results for their advertisers. Additional features such as a condensed campaign entry screen for speedier campaign setup and the ability to create and use campaign templates enable publishers to realize greater efficiencies in their ad operations.

"The launch of AdManager 6.0 is yet another important step forward in Engage's efforts to deliver Interactive advertising solutions that increase advertising effectiveness and help publishers gain greater efficiencies and quicker realization of ROI," said Christopher Cuddy, president and CEO, Engage.

Availability

Engage AdManager 6.0 is available as a site-side software solution or as an outsourced service. Built on the same industry-leading technology, AdManager and AdBureau offer two different options aimed at satisfying our customer's unique business needs.

About Engage, Inc.

Engage, Inc. (Nasdaq: ENGA) is a leading provider of software solutions and services for advertisers, marketers and publishers. Engage's digital asset management and workflow automation software enables the creation, production and delivery of marketing and advertising content more quickly and efficiently, increasing time-to-market advantages, boosting productivity and ultimately driving higher ROI from marketing programs and advertising campaigns. The company's Internet ad management business platform powers the effective and efficient design and delivery of online campaigns for web publishers who are competing for advertising revenue in a rapidly evolving medium. A majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI), Engage is headquartered in Andover, Massachusetts, with European headquarters in London and offices worldwide. For more information on Engage, please call 877-U ENGAGE or visit www.engage.com.