Engage And Solbright Announce Strategic Relationship To Offer End-To-End Ad Management Solutions.Business Editors Jupiter Online Advertising Forum NEW YORK--(BUSINESS WIRE) Aug. 16, 2000--Engage Enabling Technologies, a leading provider of advertising, profiling and advanced media technologies and division of Engage Inc. (Nasdaq: ENGA), and Solbright, Inc., a leading provider of ASP solutions and services that streamline and automate Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. business workflows, announced today the formation of a strategic alliance to offer end-to-end ad management solutions for Web publishers. Solbright and Engage will collaborate to offer customers Engage AdManager, a powerful ad management solution, with Solbright's AdSuite, a unique web-based workflow automation See workflow. system. Solbright's AdSuite is comprised of three core system modules: AdTraffic Manager, AdSales Manager, and AdBilling Manager. The agreement will enable customers to deploy a comprehensive solution that will provide dramatic gains in efficiency for their advertising operations. It will also make Solbright a qualified reseller of AdManager. AdManager automates online advertising management for Web sites by scheduling and targeting ads, automatically delivering campaigns, accurately projecting inventory, and generating up-to-the-minute, customized reports. AdManager's robust architecture allows flexibility and customization while it delivers high performance and AdManager's targeting, inventory projection, and reporting features give customers the ability to create and serve ad campaigns across various platforms, including wireless devices, streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters. and video, enhanced television Enhanced Television (ETV) is a collection of specifications developed under the OpenCable project of CableLabs (Cable Television Laboratories, Inc.) that define an ETV Application consisting of resources (files) adhering to the Enhanced TV Binary Interchange Format (EBIF) content and other extended media channels. "Solbright's AdSuite business workflow systems add significant value to businesses when combined with Engage's AdManager," said Key Compton, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Solbright. "Our relationship with Engage allows us to provide customers with a complete and powerful ad management solution that integrates with their current advertising operations, enabling them to focus on reliability, scalability and profitability." Solbright's AdSuite provides web publishers with a uniquely effective solution that reduces the time and effort required to contract, process and approve online advertisements. While storing mission-critical information in a centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. database, AdSuite enhances overall response time for the sales, production, accounting, and executive management. Solbright and Engage have been collaborating on joint customer calls, and this agreement will allow for rapid expansion of this joint customer base. "Engage AdManager's scalable architecture and sophisticated targeting capabilities are the perfect complement to Solbright AdSuite's contract management, trafficking, and billing reconciliation systems," said Kimo Kong, general manager of Engage Enabling Technologies. "Together, AdSuite and AdManager will provide customers with a truly comprehensive advertising management solution." About Solbright, Inc. Solbright, Inc. is an application service provider that automates Internet advertising workflows and provides outsourced media services that streamline business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets for buyers and sellers of online advertising. Solbright products and services dramatically reduce the time, cost, and complexity of selling, processing, testing, and configuring advertising on the Internet. The company's AdSuite and Dispatch solutions enable web publishers, advertising agencies, and direct marketers to profitably scale Internet marketing See Internet advertising. and advertising initiatives, while enhancing customer care. Solbright's Outsourced Solutions provide total management of online media campaigns and advertising operations. For further information regarding Solbright, Inc. and its full range of products and solutions, please visit http://www.solbright.com SOLBRIGHT is a trademark and a registered service mark, and AdBilling Manager, AdSales Manager, AdSuite, AdTraffic Manager, Dispatch, Solbright Outsourced Solutions, SOS SOS, code letters of the international distress signal. The signal is expressed in International Morse code as … — — — … (three dots, three dashes, three dots). and the Solbright logo are trademarks and/or service marks of Solbright, Inc. About Engage Enabling Technologies: Engage Enabling Technologies, a division of Engage, provides advertising management, profiling technology and services to online businesses. The division has helped over 400 businesses transform the way they achieve their goals, and is comprised of three core profiling and advertising solutions: Engage ProfileServer, Engage AdManager and Engage AdBureau. ProfileServer allows sites to create data assets and generate custom programs that meet the needs of both customers and visitors. AdManager and AdBureau enable online publishers to deliver integrated campaigns across multiple media types, including banner and streaming ads, enhanced TV Enhanced TV (ETV) is one example of interactive TV. It is used in particular in reference to Two-Screen Solutions TV + PC services. Generally users of these ETV services have their TV and computer in the same room, and navigate their web browser to a particular program-specific Web , wireless and other offline devices. Engage Enabling Technologies is headquartered in Raleigh, North Carolina For other uses of this name, see Raleigh. Raleigh (IPA: /ˈrɑli/, ral-ee) is the capital of the State of North Carolina and the county seat of Wake County. . For more information, please visit http://www.engage.com/eet or call (919) 872-7755 or 877-U-ENGAGE. About Engage(R) Engage, Inc. (Nasdaq: ENGA), a results-oriented online marketing company and a majority owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc., provides marketers with media, analysis and technology solutions. Engage's five business divisions, Engage AdKnowledge, Engage Business Media, Engage Enabling Technologies, Engage I/PRO, and Engage Media, combine innovative technology and marketing expertise to help online marketers maximize ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage and its divisions please call 877-U-ENGAGE or visit http://www.engage.com Engage is a registered trademark of Engage, Inc. All other products and services mentioned are trademarks or service marks of their respective owners. Engage Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, those with respect to Engage's objectives, plans and strategies set forth herein are forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties which could cause Engage's future results of operations to differ materially from those anticipated, and other risks detailed in Engage's 1999 Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and from time to time in Engage's other reports filed with the SEC. |
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