Engage Adds Two New Customers to Expanding Newspaper Client Roster.

Business/Technology Editors

ANDOVER, Mass.--(BUSINESS WIRE)--Jan. 14, 2002

The San Antonio Express-News and The Gazette Select Engage Newspaper Industry Solution to Streamline Ad Production, Tracking and Management

Engage, Inc. (Nasdaq: ENGA), a provider of content management software and majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI), today announced that Hearst Newspaper Group's San Antonio Express-News, a leading metro daily newspaper serving Southern Texas, and Gazette Communications' The Gazette, a top independent mid-size newspaper serving Cedar Rapids, Iowa, have deployed Engage ContentServer, a component of the company's Newspaper Industry Solution, to automate ad workflow and streamline tracking and management of ad production.

"We are delighted that two of the nation's leading regional newspapers have endorsed our content management software," said Christopher Cuddy, president and CEO, Engage. "With the addition of these new customers, Engage is able to further penetrate the competitive newspaper publishing market, extending our install base and executing against our growth strategy as a software concern."

The Engage Newspaper Industry Solution consists of several applications built upon the core software platform: ContentServer, which combines workflow automation and digital asset management to allow publishers to streamline the delivery of advertising content across both traditional and new media channels; ApprovalServer, an Internet-based solution that enables publishers to proof, edit and approve content for delivery; Digital AdWorkflow, a module that allows newspapers to automate the processing of digitally-supplied ads to make them production-ready, while eliminating artwork errors; and Electronic tearsheets, a reporting system that automatically provides the advertiser with a digital file showing exactly how the ad appeared in the newspaper.

The Engage Newspaper Industry Solution fortifies these core content management capabilities with robust advertising management functions, such as production workflow, digital pre-flighting, asset management and online approvals. The solution also allows publishers to greatly improve the ad placement process, reducing overhead, ad submission periods and costly error rates.

"As a large metro paper, we require a workflow solution that easily scales to meet our complex ad production needs," said Nina Brooks, CIO and director of Pre Press of The San Antonio Express-News. "The installation of ContentServer has been a tremendous benefit to our organization, allowing our ad builders to more quickly and efficiently store, locate, update and publish the correct advertising elements for our various publications."

"As a daily newspaper with a constantly changing advertiser base, we needed a powerful content management solution to help us effectively manage and track all the ads and advertising elements that touch our readers," added Steve Schmitz, Director Production Support, Gazette Communications. "Engage's software allows us to do this cost-effectively, because it automates workflow, offers intuitive archiving and library features, creating links between ads and their various elements. Engage's ContentServer offered and exceptionally easy migration and seamless integration enabling us to operate without interruptions."

The Engage Newspaper Industry Solution also offers customers a host of additional benefits, such as an enhanced ad library. This system enables publishers to automatically create a library of graphical and text-based advertising elements for easy storage, retrieval and manipulation. These elements are typically contained in folders categorized as generic art, advertiser-specific art, or transient art. As ads are booked and advertising elements are scanned into ContentServer, links between the ads and ad elements are automatically created. This is especially beneficial for publishers because the ad and its various elements are forever interconnected in the database, minimizing searches for content, improving productivity, reducing errors and improving operating costs.

In addition, the Engage solution for publishers integrates with other desktop publishing software, such as Adobe(R) InDesign(TM), Adobe(R) Photoshop(TM), AP AdSEND, Multi-Ad Creator(R) and QuarkXPress(TM). The drag and drop functionality between ContentServer and Quark further boosts productivity because it allows publishers to bring their assets from ContentServer directly into their desktop application without launching and re-launching either program.

About Engage

Engage, Inc. (Nasdaq: ENGA) is a leading enterprise marketing and ad serving software company and a majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI). Engage's content management products are designed to enable companies to harness the power of multichannel marketing to create more loyal customers and increase brand visibility and recognition. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage, please call 877-U ENGAGE or visit www.engage.com.

Engage Inc., ContentServer, ApprovalServer and PromoManager are a trademarks of Engage, Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective owners.

Statement Under the Private Securities Litigation Reform Act 

This press release includes forward-looking statements about us, including statements that our solutions help increase customer productivity, operational efficiency and return on investment. These forward-looking statements are based on information available to us as of the date of this press release, and not as of any subsequent date, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. For example, marketers using our software products may fail to realize the intended benefits of cost savings and efficiency enhancements. Other risks that could affect us include our ability to reduce expenses and to increase sales of our product offerings, the impact of competition within our industry, our ability to enter into additional strategic relationships, and other risks detailed in our 2001 Annual Report on Form 10-K and from time to time in our other reports filed with the SEC. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if the information available to us with respect to the subject of any forward-looking statement changes.