Engage Adds Internet's Second Largest Auction Site to Roster of Ad Serving Customers -1-.

Business/Technology Editors

ANDOVER, Mass.--(BUSINESS WIRE)--Feb. 4, 2002

uBid Selects Engage's AdBureau Solution to Maximize Advertising

Campaign Effectiveness

Engage, Inc. (Nasdaq: ENGA), a leading ad serving and enterprise marketing software company, today announced an agreement with uBid, Inc., a leading retail auction and e-commerce marketplace, to deploy Engage's interactive advertising solution, AdBureau, to improve uBid's ad serving capabilities. In addition, the AdBureau solution will enable uBid's advertisers to maximize the effectiveness of their advertising campaigns for delivery to uBid's more than 3 million registered users.

"With more than 12,000 products spanning 16 different product categories and more than 10 million Auction Alert emails sent to our customers monthly, uBid needed a powerful, flexible, and proven ad-serving solution that could quickly and cost-effectively promote and help move volumes of product," said Alan Cohen, senior vice president of marketing, uBid. "We selected the Engage ad-serving solution because it offers a dynamic feature set with the ability to create, target, track, and effectively deliver ads."

Engage's AdBureau solution is an ideal alternative for organizations that choose an outsourced rather than an in-house service such as Engage's AdManager solution. Based on the same technology as AdManager, the AdBureau solution offers robust functionality, such as real-time, advanced campaign reporting functions; automatic, intelligent campaign delivery; and robust inventory management. In addition, the AdBureau solution offers highly sophisticated keyword targeting and other advanced targeting capabilities such as compound demographic targeting and accurate geo-targeting. Other advanced capabilities of the AdBureau solution include tracking beyond the click, comprehensive support for rich media delivery and ad serving to email and wireless devices.

"We are very pleased to provide outsourced ad-serving services for the Web's second largest auction site," said Christopher Cuddy, president and CEO, Engage. "In addition to offering a sophisticated outsourced ad-serving service for uBid's current needs, we're pleased to offer uBid the flexibility that accompanies the AdBureau solution. The AdBureau solution will enable a seamless transition to Engage's in-house ad-serving solution, AdManager, should uBid's business model dictate that need. Because the AdBureau and AdManager solutions are based on the same technology, migrations are time and cost effective."

During the 2001 holiday shopping season(2) uBid demonstrated solid year-over-year growth, highlighting a 30 percent jump in user registrations; a 45 percent increase in credit card registrations; a 68 percent increase in page views, and a 34 percent increase in bids received - all versus same period last year. In addition, uBid noted that it continued to expand its inventory with more than 34 million items available on the site for auction, an increase of 465 percent compared to the same period last year, and reported nearly one million new consumer-to-consumer items posted daily during the 2001 holiday shopping season.

About Engage

Engage, Inc. (Nasdaq: ENGA) is a leading ad serving and enterprise marketing software company and a majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI). Engage's content management products are designed to enable companies to harness the power of multichannel marketing to create more loyal customers and increase brand visibility and recognition, while the company's versatile and scalable online ad management solutions provide interactive publishers with a competitive advantage by enabling them to capitalize on new revenue streams and improving operational efficiencies. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage, please call 877-U ENGAGE or visit www.engage.com.

Engage, AdBureau and AdManager are trademarks of Engage Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective owners.

About uBid

uBid, a majority-owned operating company of CMGI, Inc., is a leading retail auction and e-commerce marketplace that offers consumers and businesses three ways to buy and sell. The company's Internet auctions feature a rotating selection of more than 12,000 products daily in 16 different product categories, providing consumers and small to mid-sized businesses with the opportunity to purchase a wide range of brand name merchandise, often at greatly reduced prices, through live-action bidding. Product categories include computers; computer peripherals; computer components; home office; housewares; sports and hobbies; jewelry and gifts; accessories; off-lease computers; consumer electronics; digital cameras and video; apparel and linens; home improvement; travel and events; collectibles; and everything else. In addition to uBid's own auction listings or uBid Direct, uBid features uBid Preferred Partner auctions in which consumers will find products listed by uBid-approved businesses and backed by uBid or brand warranties. Users can also buy or sell products through uBid's Consumer Exchange, in which consumers list their items for auction with no listing fee.

With more than 3 million registered users, uBid is committed to providing its customers with the highest quality auction experience on the Internet and offers supplier warranties on most consumer products. uBid also meets Better Business Bureau Online standards, which gives customers the confidence and security to bid safely online. For more information, visit the company's Web site at www.ubid.com.

Statement Under the Private Securities Litigation Reform Act 

This release contains forward-looking statements, which address a variety of subjects including, for example, the expected benefits of the agreement between uBid and Engage and the expected interoperability of the technologies and products of uBid and Engage. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: uBid's products and technologies may not successfully interoperate with those of Engage or third parties; consumer preferences for the products offered by uBid may change rapidly; uBid's success depends on the continued and increased acceptance of its website and the Internet as a medium; and increased competition and technological changes in the markets in which uBid competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including Engage's and CMGI's Quarterly Reports on Form 10-Q for the most recently ended fiscal year.

This press release includes forward-looking statements about Engage, including statements regarding the benefits uBid will derive from using our products. These forward-looking statements are based on information available to Engage as of the date of this press release, and not as of any subsequent date, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. For example, marketers using Engage's products may fail to realize the intended benefits of cost savings and efficiency enhancements. Other risks that could affect Engage, include Engage's ability to reduce expenses and to increase sales of its product offerings, the impact of competition within our industry, our ability to enter into additional strategic relationships, and other risks detailed in Engage's 2001 Annual Report on Form 10-K and from time to time in our other reports filed with the SEC. While Engage may elect to update forward-looking statements at some point in the future, Engage specifically disclaim any obligation to do so, even if the information available to it with respect to the subject of any forward-looking statement changes.

(1) According to Media Metrix, uBid is the 2nd most visited auction site on the Internet

(2) Holiday Shopping Season - Friday, November 23 - Monday, December 24, 2001