Enesco and Walgreens Offer Exclusive "It's a Wonderful Life" Holiday Products.Business Editors
A lake of northwest Minnesota. It was identified in 1832 as the source of the Mississippi River. , Ill.--(BUSINESS WIRE)--Oct. 30, 2002
Enesco Acquires License from Viacom Consumer Products and Global
Icons to Produce Collectibles Based on Classic Holiday Film
Enesco Group, Inc. (ENC ENC Encoded (File Name Extension)
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ENC Eisenhower National Clearinghouse for Mathematics and Science Education ), a global leader in the giftware, collectible and home decor industry, and Walgreens (WAG), the nation's largest drugstore chain, are teaming together to create an exclusive offering of collectibles based on the film classic, "It's a Wonderful Life(TM)." Enesco recently signed agreements with Viacom Consumer Products and Global Icons to create gift and collectible products that will be sold exclusively at Walgreens for the 2002 holiday season.
Beginning November 1, 2002, more than 3,900 Walgreens nationwide will feature a storefront display that showcases Enesco's illuminated villages based on select scenes of Bedford Falls Bedford Falls is the fictional city in Frank Capra's 1946 cinematic classic It's a Wonderful Life. It is an attractive small town in upstate New York.
The name of the town is likely a combination of actual cities and towns, Bedford Hills or Bedford (in Westchester . In addition to the villages, Enesco is producing seasonal ornaments, sculpted sculpt
v. sculpt·ed, sculpt·ing, sculpts
1. To sculpture (an object).
2. To shape, mold, or fashion especially with artistry or precision: mugs, photo frames, and porcelain bells. Walgreens is promoting the "It's A Wonderful Life" program with a national advertising campaign beginning in November.
Enesco will continue the "It's A Wonderful Life" program for Christmas 2003 with new product introductions for both the specialty retail channel of distribution and the mass market.
"Nostalgia-themed products are becoming top-sellers in today's market," says Dan DalleMolle, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. for Enesco. "We've found that there is a strong demand for `It's A Wonderful Life' because the movie not only evokes memories from childhood, but it is a popular family holiday tradition."
Viacom Consumer Products is the licensor for the "It's A Wonderful Life" film, and Global Icons represents the estates of Jimmy Stewart and Donna Reed.
About Viacom Consumer Products
Viacom Consumer Products merchandises properties on behalf of Paramount Pictures, Paramount Television, Viacom Productions, and Spelling Television, as well as third-party properties. Viacom Consumer Products, a unit of Viacom Entertainment Group, is a subsidiary of Viacom Inc. To learn more about Viacom Consumer Products and our properties, please visit at www.viacomcp.com.
About Global Icons
Global Icons is a rapidly expanding licensing and merchandising agency specializing in promoting corporate brands and trademarks, as well as entertainment properties. The company's mission is to increase brand awareness and create new revenue streams for their clients through licensed advertising, promotional, and merchandising opportunities. Select clients include Baby Genius(R), Bluetorch, Donna Reed, Duncan Hines(R), Elite Models Fashion, GirlStar, Gotcha (jargon, programming) gotcha - A misfeature of a system, especially a programming language or environment, that tends to breed bugs or mistakes because it both enticingly easy to invoke and completely unexpected and/or unreasonable in its outcome. , Hollywood Sign, Hollywood Walk of Fame The Hollywood Walk of Fame is a pavement along Hollywood Boulevard and Vine Street in Hollywood, Los Angeles, California, United States, which is embedded with more than 2,000 five-pointed stars featuring the names of not only human celebrities but fictional characters honored by , Humphrey Bogart, Igloo igloo (ĭg`l) [Inuit,=house]. The Eskimos traditionally had three types of houses. (R), Jimmy Stewart, Lucy Ann(R), MCD MCD Minor Civil Division
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MCD Mad Cow Disease , Ronald McDonald House Charities This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. and The Three Stooges(R). Please visit www.globalicons.com to view the complete roster of clients.
Walgreen Co. is the nation's largest drugstore chain, with fiscal 2002 sales of $28.7 billion. The company operates more than 3,900 stores in 43 states and Puerto Rico, in addition to Walgreens Health Initiatives, which provides mail service prescriptions, pharmacy benefits management and other clinical services. Additional company information is available at: www.walgreens.com.
About Enesco Group, Inc.
A global leader in the gift, collectible and home decor industries for more than 40 years, Enesco Group, Inc. offers such notable product lines as Cherished Teddies, Mary Engelbreit, Lilliput Lane, Border Fine Arts, and NICI NICI Nijmegen Institute for Cognition and Information
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NICI National Interagency Counterdrug Institute , among others. The Company's award-winning Precious Moments brand is one of the top collectible lines throughout the world. Further information is available on the Company's web site at www.enesco.com.
Except for the historical information contained herein, the matters discussed in this news release are forward-looking statements that involve risks and uncertainties, and actual results could differ materially from the Company's present expectations. A description of the risk factors that could cause such material differences is set forth in the Company's 10-K for the year ended December 31, 2001, filed under the Securities Exchange Act of 1934. The Company undertakes no obligation to update or publish in the future any forward-looking information.
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