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Enesco To Create and Market Giftware, Collectibles and Home Decor Inspired by Disney's `the Lion King'.


Business Editors

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A lake of northwest Minnesota. It was identified in 1832 as the source of the Mississippi River.
, Ill.--(BUSINESS WIRE)--Feb. 25, 2003

Enesco Group, Inc. (NYSE NYSE

See: New York Stock Exchange
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), a leader in the giftware, collectible and home decor industry, today announced the company will continue its relationship with Disney Consumer Products for giftware products inspired by Disney's animated features, including The Lion King, Winnie the Pooh, The Little Mermaid little mermaid

the sacrifices her own life to save her beloved prince. [Dan. Lit.: Andersen’s Fairy Tales]

See : Self-Sacrifice
, 101 Dalmatians and 102 Dalmatians, and Disney/Pixar's Toy Story and Monsters, Inc franchises. Disney's classic characters and Disney Princesses also will remain an integral part of the product assortment.

Enesco will develop seasonal and everyday giftware products for The Lion King property for the mass market, as well as giftware and tabletop merchandise based on the other Disney properties for the specialty retail channel and the mass market.

The initial Lion King offering will be available to retailers in mid-summer in advance of the DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 release in October. The Disney offering will be distributed in the U.S. and Mexico.

"Consumers respond to the magic of Disney products," said Dan DalleMolle, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  for Enesco. "We are excited to create new lines inspired by The Lion King property and expect a positive consumer response in the fourth quarter, particularly as a result of the movie's Disney-DVD release in October 2003 and the busy holiday season."

About Enesco Group, Inc.

A global leader in the gift, collectible and home decor industries for 45 years, Enesco Group, Inc. offers such notable product lines as Cherished Teddies, Mary Engelbreit, Lilliput Lane, Border Fine Arts, and NICI NICI Nijmegen Institute for Cognition and Information
NICI Negative Ion Chemical Ionization
NICI National Information and Communications Infrastructure
NICI National Interagency Civil-Military Institute
NICI National Interagency Counterdrug Institute
, among others. The Company's award winning Precious Moments figurine collection is one of the top collectible lines throughout the world. Further information is available on the Company's web site at www.enesco.com.

Except for the historical information contained herein, the matters discussed in this news release are forward-looking statements that involve risks and uncertainties, and actual results could differ materially from the Company's present expectations. A description of the risk factors that could cause such material differences is set forth in the Company's 10-K for the year ended December 31, 2001, filed under the Securities Exchange Act of 1934. The Company undertakes no obligation to update or publish in the future any forward-looking information.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 25, 2003
Words:364
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