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Enesco Signs Long-Term Licensing Agreement with Artist, Jim Shore.


ITASCA I·tas·ca  

A lake of northwest Minnesota. It was identified in 1832 as the source of the Mississippi River.
, Ill. -- Enesco Group, Inc. (NYSE NYSE

See: New York Stock Exchange
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), a leader in the giftware, collectible and home decor industries, today announced the Company signed an eight-year licensing agreement with Jim Shore, creator of Enesco's widely popular Heartwood heartwood, the central, woody core of a tree, no longer serving for the conduction of water and dissolved minerals; heartwood is usually denser and darker in color than the outer sapwood.  Creek brand of products. The agreement gives Enesco the first right of refusal on all product formats and does not require a minimum guarantee.

Orders of Heartwood Creek have increased by over 200% compared to the same period last year. The line is expected to generate approximately $30 million in wholesale sales this year.

Jim Shore, honored as the 2003 Artist of the Year by NALED (National Association of Limited Edition Dealers), will continue to develop designs and artwork for Enesco's multiple business channels Business channels are TV channels that concentrate on business news. List of channels
  • CNBC (American channel produced by NBC-Universal).
  • Bloomberg Television (American channel produced by Bloomberg LP)
. Currently, Heartwood Creek gift and home product formats include everyday and seasonal figurines, statuettes, garden accessories, tabletop, lamps and other home decor accents. The majority of the Heartwood Creek line is offered at specialty retail locations, including card and gift stores, home decor boutiques and furniture retailers. The Heartwood Creek collection is best known for its American folk art folk art, the art works of a culturally homogeneous people produced by artists without formal training. The forms of such works are generally developed into a tradition that is either cut off from or tenuously connected to the contemporary cultural mainstream.  motif and unique wood-carved appearance.

"Enesco is very pleased to sign this licensing agreement with Jim Shore, whose product skyrocketed in popularity with our initial license over the past two years," said Cynthia Passmore-McLaughlin, Enesco's President. "We have established a worldwide presence for the Heartwood Creek brand within the industry as a high-quality product that appeals to consumers. Our strategy is to leverage the collection in Enesco's multiple channels of distribution. The initial Heartwood Creek product for Enesco's Home & Garden division recently was ranked as a home decor best seller according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 an industry publication. We look forward to developing more innovative and inspiring products with Jim Shore over the next eight years."

About Enesco Group, Inc.

Enesco Group, Inc. is a world leader in the gift, collectible and home decor industries. Serving more than 40,000 customers globally, Enesco distributes products to a wide variety of specialty card and gift retailers, home decor boutique as well as mass-market chains and direct mail retailers. Internationally, Enesco serves markets operating in Europe, Australia, Mexico, Asia and the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. . With subsidiaries located in Europe and Canada, and a business unit in Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Enesco's international distribution network is a leader in the industry. The Company's product lines include some of the world's most recognizable brands, including Precious Moments, Walt Disney Classics Collection The Walt Disney Classics Collection is a series of collectible sculptures of Disney characters and scenes. , Nickelodeon, Heartwood Creek, Halcyon hal·cy·on  
n.
1. A kingfisher, especially one of the genus Halcyon.

2. A fabled bird, identified with the kingfisher, that was supposed to have had the power to calm the wind and the waves while it nested on the sea
 Days, Lilliput Lane, and Border Fine Arts, among others. Further information is available on the Company's web site at www.enesco.com.

This press release contains various forward-looking statements that are based on management's current assumptions and beliefs and upon information currently available to management. The Company has tried to identify such forward-looking statements by use of such words as "expects," "intends," "anticipates," "could," "estimates," "plans," and "believes," and similar expressions, but these words are not the exclusive means of identifying such statements. Such statements are subject to various risks, uncertainties and other factors which could cause actual results to vary materially from those anticipated, estimated, expected or projected. Important factors that may cause actual future events or results to differ materially and adversely from those described in the forward-looking statements include, but are not limited: the Company's success in developing new products and consumer reaction to the Company's new products; the Company's ability to secure, maintain and renew popular licenses, particularly our licenses for Precious Moments, Cherished Teddies, Heartwood Creek and Disney; the Company's ability to grow revenues in mass and niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.
 channels; the Company's ability to identify and close on strategic acquisitions; changes in general economic conditions, as well as specific market conditions; fluctuations in demand for our products; manufacturing lead times; the timing of orders and shipments and our ability to predict customer demands; inventory levels and purchase commitments exceeding requirements based upon incorrect forecasts; collection of accounts receivable accounts receivable n. the amounts of money due or owed to a business or professional by customers or clients. Generally, accounts receivable refers to the total amount due and is considered in calculating the value of a business or the business' problems in paying ; changes in the regulations and procedures affecting the importation of goods into the United States; changes in foreign exchange rates; price and product competition in the giftware industry; variations in sales channels, product costs or mix of products sold; and, possible future terrorist attacks, epidemics, or acts of war Tom Clancy's Op-Center: Acts of War is a technothriller by Jeff Rovin Plot introduction
The mobile Regional Operations Center (ROC) in Turkey investigates a dam blown up by Kurdish terrorists.
.

In addition, the Company operates in a continually changing business environment and does not intend to update or revise the forward-looking statements contained herein, which speak only as of the date hereof. Additional information regarding forward-looking statement risk factors is contained in the Company's reports and filings with the Securities and Exchange Commission. In light of these risks and uncertainties, the forward-looking statements contained herein may not occur and actual results could differ materially from those set forth herein. Accordingly, you should not rely on these forward-looking statements as a prediction of actual future results.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 5, 2004
Words:790
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