Endologix Appoints Herbert H. Mertens Vice President of Sales and Marketing.IRVINE, Calif. -- Endologix, Inc. (Nasdaq:ELGX) today announced the appointment of Herbert H. Mertens to the newly created position of vice president of sales and marketing. He will oversee the U.S. strategic launch of Endologix's Powerlink(R) System, a next-generation endoluminal graft (ELG ELG Early Learning Goals (education) ELG Export-Led Growth ELG Endoluminal Graft ELG Effluent Limitation Guideline ELG European Liaison Group ELG Executive Level Group ELG Engineering Log Generator ) for the minimally invasive treatment of abdominal aortic aneurysms abdominal aortic aneurysm A focal aortic dilation of ≥ 50% ↑ in diameter, accompanied by distension and weakened aortic wall Epidemiology Incidence is rising 12/105–1951; 36/105 (AAA AAA: see American Automobile Association. (Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied. ). He will also assume responsibility for building the Company's U.S. sales force and expanding sales activities in international markets. "We intend to call upon Herbert's 20 years of successful experience commercializing vascular medical devices, and his proven ability to build and lead sales and marketing organizations," said Paul McCormick, Endologix president and chief executive officer. "Herbert brings us extensive domestic and international sales and marketing expertise." "I am keenly aware of the tremendous opportunity at Endologix," said Mr. Mertens. "The Powerlink System's design features enable it to overcome the failures of first-generation ELGs and awareness is growing about minimally invasive alternatives to highly invasive AAA surgery, making this the right product at the right time. I look forward to working with the team at Endologix to make the Powerlink System a success." Mr. Mertens most recently served more than four years as vice president, global sales and marketing at Micrus Corporation, a privately held developer of minimally invasive treatments for intracranial aneurysms. In this capacity, he was responsible for building the U.S. and European sales force and developing an entry strategy for the Japanese market, positioning Micrus as a leader in the endovascular neurology market. Mr. Mertens previously served as vice president, global sales and marketing for Angiosonics Inc., where he directed U.S. and European sales efforts for that company's therapeutic ultrasound Therapeutic ultrasound is a technique that uses high-frequency sound waves (ultrasound) to speed healing in injured joint or muscle tissue. The frequency used is typically 1-3 Mhz. technology. Prior to that, Mr. Mertens was vice president and managing director, Europe at Cardiogensis, Inc. and he has held several sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a positions at Guidant Corporation. Mr. Mertens earned a B.A. from the Netherlands School of Business and an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from the American Graduate School of International Management in Glendale, Arizona Glendale is a city in Maricopa County, Arizona, USA. As of the 2000 census, the city population was 218,812. According to 2005 Census Bureau estimates, the population of the city is 239,435.[1] It is a major suburb of Phoenix. . About Endologix Endologix, Inc. develops and manufactures minimally invasive treatments for vascular diseases vascular diseases, n.pl diseases of the peripheral circulatory system. . Endologix's Powerlink System is an endoluminal stent graft Difference Between a Stent Graft and a Stent A stent graft is a tubular device, which is composed of special fabric supported by a rigid structure, usually metal. The rigid structure is called a stent. for treating abdominal aortic aneurysms (AAA). AAA is a weakening of the wall of the aorta, the largest artery in the body, resulting in a balloon-like enlargement. Once AAA develops, it continues to enlarge and, if left untreated, becomes increasingly susceptible to rupture. The overall patient mortality rate for ruptured AAA is approximately 75%, making it the thirteenth leading cause of death in the U.S. In October 2004, Endologix received approval to market the Powerlink in the U.S. Additional information can be found on Endologix's Web site at www.endologix.com. Except for historical information contained herein, this news release contains forward-looking statements, the accuracy of which are necessarily subject to risks and uncertainties, including risks related to the clinical success and physician and payor acceptance of a new medical device product, and the risks related to intellectual property rights surrounding new technology, all of which are difficult or impossible to predict accurately and many of which are beyond the control of Endologix, all as more fully described in the risk factors and other matters set forth in the Company's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 2003, and the Company's other filings with the Securities and Exchange Commission. |
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