Endocare creates strategic alliance with Aloka Ultrasound.IRVINE, Calif.--(BUSINESS WIRE)--May 23, 1996--Endocare Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). :ENDO ENDO Endometriosis ) Thursday announced the formation of a strategic alliance with Aloka Co. Ltd. (Japan) for the marketing of the CRYOcare device in the United States. The alliance is expected to help both companies to more effectively reach the cryotherapy Cryotherapy Definition Cryotherapy is a technique that uses an extremely cold liquid or instrument to freeze and destroy abnormal skin cells that require removal. market through joint education and training programs. Endocare believes having a strong imaging partner is critical to the success of its new CRYOcare system. Dave Battles, vice president of sales for Endocare, stated: "Having the strength of a premier ultrasound company like Aloka helping us market cryotherapy will result in a more complete presentation to our customers. "Our sales force will have an easier time selling our CRYOcare system, because we now have an expert imaging resource." Endocare introduced its new CRYOcare cryotherapy system at the recent American Urologic Association meeting in Orlando, Fla. The CRYOcare system expands the company's focus on prostate disease into the field of cancer therapy. This year, 317,000 men are expected to be diagnosed with prostate cancer prostate cancer, cancer originating in the prostate gland. Prostate cancer is the leading malignancy in men in the United States and is second only to lung cancer as a cause of cancer death in men. . Over 40,000 deaths are forecasted to occur in the United States due to prostate cancer this year. Public awareness of prostate cancer has risen, and new alternative therapeutic options are being sought. Cryotherapy involves the placement of cryosurgical probes into the prostate to freeze and destroy the tumor. Cryosurgery cryosurgery (krī`ōsr'jərē), bloodless surgical technique using a supercooled probe to destroy diseased or superfluous tissue. is a minimally invasive procedure Minimally invasive surgical procedures avoid open invasive surgery in favor of closed or local surgery with less trauma. These procedures involve use of laparoscopic devices and remote-control manipulation of instruments with indirect observation of the surgical field through an and can be performed on an out-patient basis. Complications common to radical prostatectomy Radical prostatectomy Surgical removal of the entire prostate, a common method of treating prostate cancer. Mentioned in: Prostate Cancer radical prostatectomy such as incontinence and bleeding are reduced. Endocare develops, manufactures and markets devices to treat diseases of the prostate. The company's business plan addresses this market with three product categories representing immediate, intermediate and long-term growth strategies. Currently, Endocare markets products in the surgical disposables category (immediate growth). Recently, Endocare introduced a new device in the surgical systems category (intermediate growth). For its long-term growth, Endocare is beginning a major research and development effort on an innovative office-based therapy product line. CONTACT: Endocare Inc., Irvine Paul W. Mikus/Christine Concepcion, 714/450-1410 |
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