Endesa Energia Launches an Integrated Offer of Home Services; The commercial brand will be EGAR.Business Editors NEW YORK--(BUSINESS WIRE)--May 25, 2001 ENDESA SA (NYSE NYSE See: New York Stock Exchange :ELE ELE equine leukoencephalomalacia. ) - This iniciative is oriented to retail customers. - The launching period is taking place in Sevilla, Zaragoza and Valladolid. ENDESA Energia, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of ENDESA SA (NYSE:ELE) has launched an iniciative to provide integrated home services in Sevilla, Zaragoza and Valladolid, under the brand name EGAR. Sevilla and Zaragoza are cities where ENDESA distributes electricity, while in Valladolid does not. Under this initiative, customers would be able to contract home services such as house repairment and refurbishment, instalation of security systems and air conditioning air conditioning, mechanical process for controlling the humidity, temperature, cleanliness, and circulation of air in buildings and rooms. Indoor air is conditioned and regulated to maintain the temperature-humidity ratio that is most comfortable and healthful. , insurances, telecommunications (Amena, Retevision, the digital terrestrial television Digital Terrestrial Television (DTTV or DTT) is an implementation of digital technology to provide a greater number of channels and/or better quality of picture and sound using aerial broadcasts to a conventional antenna (or aerial) instead of a satellite dish or , Quiero TV, and cable services), besides household appliances repairments, movings, technical assistance for software equipments, etc. This services portfolio will be enlarged as more services are demanded. This initiative is part of ENDESA's strategy for the period 2001-2005, that was presented to the capital markets last March and includes the development of a new business portfolio that will strengthen the core business and customer base. ENDESA continues working to become a multiutility operator in relation to the liberalisation n. 1. Same as liberalization. Noun 1. liberalisation - the act of making less strict liberalization, relaxation alleviation, easement, easing, relief - the act of reducing something unpleasant (as pain or annoyance); "he asked the nurse of electricity market through the offer of value-added services for current and future customers. Similar initiatives have been successfully taken by other large international companies, mainly in United Kingdom and the United States, with the target of consolidating and widening the customer base through an integrated offer of home services. |
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