Endeca's Chief Strategist, Paul Sonderegger, to Deliver Keynote at eTail 2007.

Presentation to Explore the Emerging Trends, Rich User Interface Techniques, and Web 2.0 Capabilities That Will Drive Tomorrow's Online Customer Experience

CAMBRIDGE, Mass. and PALM DESERT, Calif. -- Endeca Technologies, Inc., an enterprise information access software company, today announced that its chief strategist, Paul Sonderegger will deliver a keynote at eTail 2007 on the emerging techniques and technology that will drive the future e-commerce customer experience. Entitled, "The Experience Is Everything: How Adaptive Interfaces Give Consumers Flexibility and Control," the keynote will explore how retailers and business-to-business e-commerce operations of any size can take advantage of the latest Web 2.0 capabilities, user-generated and proprietary content, and emerging adaptive data models to deliver a customer-centric shopping experience while improving the return on SEO and SEM investments.

With well over 100 top retail clients, including Walmart.com, The Home Depot, Circuit City, NewEgg, Nike, CompUSA, Barnes & Noble, eToys, PETCO, Tesco, Crate & Barrel, Brookstone, and Bluefly, Endeca is among the world's foremost authorities on user experience, search and navigation, dynamic merchandising and SEO. The company's signature Guided Navigation[R] user experience was introduced in 2001 and is now considered a must have for shopping experiences that deliver increased conversion rates, higher average order size and increased customer loyalty. Today, Endeca's technology and solutions are used by more of the top 100 online retailers (based on revenue) than all competitive solutions, combined.

Paul Sonderegger is an acclaimed industry expert in user experience, user-centered design, and search and information access technologies. Before joining Endeca, Paul spent six years as an analyst at Forrester Research. His research primarily focused on the enterprise and online user experience, including evaluation of the online user experience and management of the design process to make that experience as compelling as it can be. Paul has written over 100 published research documents, primarily on user experience issues including how to evaluate the online experience and how to manage the design process to create compelling experiences.

WHO:    Paul Sonderegger, chief strategist, Endeca
WHAT:   Keynote: "The Experience Is Everything: How Adaptive
        Interfaces Give Consumers Flexibility and Control"
WHEN:   Thursday, February 15, 8:50 am PT
WHERE:  eTail 2007, JW Marriott, Desert Springs,
        Palm Desert, California

About Endeca

Endeca is a next-generation information access company, uniting the ease of search with the analytical power of business intelligence. Combining patented intellectual property, breakthrough science and a deep focus on user experience, the Endeca Information Access Platform helps people find, analyze and understand information in ways never before possible. Leading global organizations like ABN AMRO, Bank of America, Boeing, Cox Newspapers, Dice, The (US) Defense Intelligence Agency, The Home Depot, Hyatt, IBM, John Deere, The Library of Congress, Nike, and Walmart.com rely on Endeca to power business-critical applications that increase revenue, reduce costs and streamline operations.

Headquartered in Cambridge, MA, USA, Endeca is a private company with worldwide operations. For more information: www.endeca.com or [e-mail].