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Emerson Radio Corp. unveils new home theater technology.


PARSIPPANY, N.J.--(BUSINESS WIRE)--Jan. 8, 1997--

New System Delivers Dynamic Surround Sound An audio recording and playback system that uses five or more channels plus a subwoofer channel. See 5.1 channel and 3D audio.  from Micro-Sized

Speakers

Emerson Radio Emerson Radio Corporation (AMEX: MSN) was founded in 1948. It is one of the United States’ largest volume consumer electronics distributors and has a recognized trademark in continuous use since 1912.  Corp. (AMEX AMEX

See: American Stock Exchange
: MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). ) announced today that this spring it will begin shipping CinemaSurround(TM), a new concept in Home Theater Technology, providing dynamic 3-dimensional sound from any stereo source, without the need for any decoding electronics.

Emerson's initial CinemaSurround(TM) offering, the MICRO-10, is composed of a single powered bass module, which provides the "thunder" and houses all the amplification needed to power the rest of the system. Also included are one center speaker, one rear speaker with level control and two Micro Satellite(TM) left and right ambiance am·bi·ance also am·bi·ence  
n.
The special atmosphere or mood created by a particular environment: "The noir ambience is dominated by low-key lighting . . .
 speakers. CinemaSurround(TM) uses a sophisticated patent pending technology which sends the sound to the appropriate speakers without allowing the dialogue to drift into the left and right speakers; a problem that plagues traditional home theater systems.

"We are extremely excited to bring CinemaSurround(TM) technology to the market," said Marino Andriani, president of Emerson Radio Consumer Products Corp. "Our research has shown that the American consumer understands and appreciates the benefit of having movie theater quality sound at home. However, up to now, the purchase of a home theater system has been impeded because of the size of the system, the hassle of installation and the inordinate expense. We believe our new CinemaSurround(TM) system overcomes each of these obstacles."

As part of CinemaSurround(TM), Emerson has introduced the Emerson Research(TM) Micro Satellite(TM) speaker. The Micro Satellites(TM) are so small that both speakers can fit in the palm of a hand, which allows the speakers to be hidden if desired. Additionally, the CinemaSurround(TM) amplifier and connections are all in the subwoofer A speaker that reproduces the lower end of the audio spectrum. A subwoofer system may include a crossover circuit which switches frequencies at approximately 100Hz and under to the subwoofer, while passing the rest of the signal to the main speakers. , which can also be hidden, so the entire system can be virtually invisible. "Our focus group participants, especially women, do not want big heavy speakers cluttering up their rooms. Our technology delivers superior home theater sound which can practically vanish into the room's decor," continued Andriani.

Setting up CinemaSurround(TM) is simple. The system's speakers are all connected directly to the powered bass module with conventional phono n. 1. (Zool.) A South American butterfly (Ithonia phono) having nearly transparent wings.  plugs -- no confusing bare speaker wires. Then, a HiFi VCR VCR: see videocassette recorder.
VCR
 in full videocassette recorder

Electromechanical device that records, stores on a videotape cassette, and plays back on a TV set recorded images and sound.
, LaserDisc An earlier optical disc used for full-motion video and interactive training. It was introduced in the late 1970s and became obsolete in the 1990s. Videodisc systems based on a stylus were introduced (see CED), but only the optical-based LaserDisc survived, although never very popular.  Player, Stereo TV or any other stereo source is attached and CinemaSurround(TM) is ready for action.

CinemaSurround(TM) is also very affordable, delivering dynamic movie theater sound, just like systems costing thousands of dollars more. The MICRO-10 has a suggested retail price of $299.95 and will be available in May 1997.

Emerson Radio Corp., founded in 1948, is headquartered in Parsippany. The company designs and markets, throughout the world, a full line of televisions and other video products, audio, car audio, home theater and microwave oven products.

CONTACT: Emerson Radio Corp., Parsippany

Marino Andriani, 201/884-5800
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 8, 1997
Words:460
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