Emblaze's Group Company Adamind Signs Four New Deals with Network Operators; Contracts to Generate Additional Ongoing Fees as Total Deployments Approach 100.

RA'ANANA, Israel -- Emblaze Ltd ("Emblaze or "the Group") (LSE: BLZ) announces that its Group company, Adamind Ltd ("Adamind" or "the Company") (LSE: ADA), the leading global supplier of media adaptation software for mobile messaging (MMS), content and convergence services market, has in the last four months signed four important contracts in partnership with one of its European-based strategic partners.

The contracts, which were signed with operators in Latin America, South East Asia and the Asia Pacific regions, will initially generate revenues with further license upgrades and recurring fees expected to generate additional revenues on an ongoing basis. The Company's revenue model is directly tied to the volume of MMS and other content traffic running through mobile networks.

These deals bring the total number of Adamind-enabled networks worldwide to approaching 100, compared with approximately 80 at the beginning of 2005.

The contracts include one new deal with a mobile network operator that has licensed Adamind's media adaptation software for the first time. The other three contracts announced today involve license upgrades purchased by existing mobile telecoms operators that have already embedded Adamind's software platform, MediaSpire, in their network infrastructure. In total, the four operators have a combined subscriber base of approximately 31 million.

The three license upgrades reflect the growing popularity of MMS and new rich content services such as video and music downloads. As a result, Adamind is seeing operators upgrade their network capacity to keep up with traffic volumes and to introduce new services. The Company's MediaSpire software enables network operators and content owners to adapt multimedia messages and other mobile content so that it can be experienced by subscribers across any mobile device or network.

Shailendra Jain, CEO of Adamind, said: "Adamind is continuing to make great strides to establish its software as a de-facto industry standard. In the past four months we have signed four deals across three continents with this channel, which demonstrate the increasing mobile data traffic and associated annuity income to Adamind from these customer accounts."

NOTE TO EDITORS

About The Emblaze Group (Emblaze LTD)

Emblaze Ltd is a group of companies sharing a common mission to provide telecom operators with technologies, products and solutions for next generation services: Emblaze Mobile, a new breed in handsets design and manufacturing; Adamind (LSE: ADA), a global leader in content adaptation (transcoding) for wireless operators; Visual Defence (LSE: VDI), a provider of wireless and IP video solutions for military and homeland security markets; Emblaze VCON, recently created from the merger of Emblaze Systems and VCON , is a leading provider of wireless video communications technologies and conferencing solutions for operators and enterprise markets over IP networks and Orca Interactive (LSE: ORCA), provider of Interactive Television IPTV middleware for Video On Demand (VOD) and broadcast services, aimed at Telecom, cable and xDSL operators.

Emblaze Group is traded on the London Stock Exchange (LSE: BLZ) since 1996 and has offices in the United States, Canada, United Kingdom, China, Korea and Israel. www.emblaze.com

About Adamind

Adamind (LSE: ADA) is a leading global supplier of media adaptation software in the Mobile Messaging (MMS), Content and Convergence Services markets. Adamind's MediaSpire(TM) enables delivery of images, text, ringtones, audio and video to and between a variety of mobile devices, domains and networks, driving traffic growth and creating the ultimate rich media consumer experience.

With headquarters in the US, an R&D Centre in Israel, a global sales force and strategic channel partnerships with some of the top MMSC vendors and top-tier system integrators - all major Blue Chip companies such as Ericsson, Motorola, HP, Openwave, LogicaCMG, Critical Path and CBOSS - Adamind is positioned to deliver superior quality products, services and support to its 90+ tier-1 and tier-2 operator customer deployments across the globe.