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Eltron International appoints Jerry Tarrant international sales and marketing manager for health care.


CHATSWORTH, Calif.--(BUSINESS WIRE)--Nov. 15, 1994--Eltron International Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ELTN) Tuesday announced that it has appointed Jerry Tarrant to the newly created position of international sales and marketing manager for health care.

In that role, he will be responsible for directing the growth of Eltron's health-care market in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere.  and Europe.

Tarrant has more than a decade of experience in the sale and marketing of bar code systems and 15 years' experience marketing computer peripherals. Most recently, he served as branch sales manager of the Intermec division of Western Atlas, where he directed sales of the company's bar code systems, components, services and supplies to health-care customers.

Prior to that, he was national and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  sales manager for Sato America, a $300 million manufacturer of bar code hardware, software and supplies. Tarrant holds an MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 degree from Northeastern University in Boston and a bachelor of science Noun 1. Bachelor of Science - a bachelor's degree in science
BS, SB

bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies
 degree in accounting from Stonehill College in North Eastin, Mass.

Long active in the auto-ID industry, Tarrant serves on the health-care committee of the Automatic Identification Manufacturers of the United States (AIM-U.S.), and represents Eltron on the Health Industry Business Communications Council (HIBCC HIBCC Health Industry Business Communications Council ).

Donald K. Skinner, president and chief executive officer of Eltron, said, "Throughout his career, Jerry has achieved and exceeded annual sales goals.

"That ability, along with his thorough understanding of the wide range of potential users for bar code label printers in health care, makes him an outstanding choice to guide Eltron's growth in this growing area, which includes hospitals, labs and clinics, as well as drug store chains and distributors and manufacturers of pharmaceutical and medical products."

Eltron International designs, manufactures and markets high-quality, low-cost, bar code label printers, software and related accessories used worldwide by the health-care, retail, manufacturing and package delivery industries.

CONTACT: Eltron International Inc., Chatsworth
              Donald K. Skinner/Daniel C. Toomey, 818/885-6484
                 or
              Silverman Heller Associates, Los Angeles
              Lou Alkana, 310/208-2550
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 15, 1994
Words:322
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