Elston Joins Clean Shower as New Company President.

JACKSONVILLE, Fla.--(BUSINESS WIRE)--Nov. 19, 1998--Clean Shower L.P., the manufacturer and distributor of the country's leading daily shower cleaners, has named William S. Elston as its new president.

Elston joins Clean Shower from the executive recruiting firm DHR International, where he served as managing director and executive vice president.

Prior to that, he served as executive vice president of operations for Steelcase Inc., a major manufacturer of office equipment with annual revenues of $1.7 billion, and as president and chief executive officer of GATX Logistics Inc., one of North and South America's largest providers of contract logistics services.

"Bill's experience as a top-level executive for so many varied kinds of businesses made him the obvious choice for the president's job," said Robert Black, inventor and chairman of the board of Clean Shower. "He's one of those rare individuals who has extensive firsthand knowledge of everything from operations and human resources to logistics and chemistry, and that will ensure a tremendously well-rounded approach to the leadership of our company.

"I believe his presence at the helm will prove to be a real asset for us as the daily shower cleaning market becomes more competitive."

Black himself launched the daily shower cleaning market in 1995, when he introduced Clean Shower(r), a product that uses easy daily misting to eliminate mildew, soap scum, and hard water deposits in shower cleaning. Since then, daily shower cleaning has turned into a $350 million market category.

"Right now Clean Shower's products are still dominating the category," said Black. "But the strong leadership Bill brings to the table will be essential to keeping us on top."

In addition to his work with DHR International, Steelcase and GATX Logistics, Elston spent 12 years working in a variety of capacities for Frito-Lay Inc., most recently as senior vice president of operations. In addition, he worked with The Pillsbury Co. and the Joseph E. Seagram Co.

He holds a bachelor's degree in chemistry from the University of Louisville and is a member of the board of directors for both Landstar Systems Inc., and Southern Petroleum Systems Inc.

Clean Shower L.P. is a Jacksonville-based company that manufactures and distributes Clean Shower(r) for Tile Showers and Clean Shower(r) for Plastic Showers. The products are sold throughout the United States, Canada, Australia, New Zealand and the West Indies.