Elsevier's Morgan Kaufmann Unveils New Global Pricing Strategy to Make Textbooks More Affordable.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--April 26, 2004 Leading Computer Science Publisher Adopts New Pricing/Packaging Model to Promote Fair Textbook Pricing in International Markets Morgan Kaufmann, an imprint of Elsevier, and one of the world's leading publishers of computer science and engineering books, today announced that it has adopted a global pricing and packaging strategy for the third edition of Computer Organization and Design: The Hardware/Software Interface. This new edition of Computer Organization and Design, which is the publisher's most popular title and will be used by more than 150,000 students, is scheduled for release in August and will be sold in a single worldwide edition for $64.95 U.S. This global pricing and packaging strategy marks a departure from the industry practice of multi-market pricing and is designed to discourage reimporting and used textbook sales. "More than half of computer organization classes have standardized on Patterson and Hennessy's book, so we are sending a strong message to the market with this new global pricing and packaging strategy for Computer Organization and Design," said Denise Penrose, senior editor for Morgan Kaufmann. "Maintaining tiered pricing strategies There are many ways in which the price of a product can be determined. The following are the foremost strategies that businesses are likely to use. Competition-based pricing Setting the price based upon prices of the similar competitor products. for different markets ultimately hurts everyone -- students, publishers and authors. By offering fair pricing on a worldwide basis, we can increase sales of new books and make updated texts available at more affordable prices." With the release of Computer Organization and Design, Third Edition, co-authored by John Hennessy There have been several people named John Hennessy, including:
In order to reduce the price of the book, the publisher designed a much shorter book with a paperback binding. A significant portion of the text was transferred to a CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). that is included with the book, thus reducing the page count and associated production and manufacturing costs. The objective of reducing the list price is not only to make the book more affordable but also to reduce the incentive to buy used books. While used books appear to be a bargain for students, they actually contribute to the increasing prices of new editions, since fewer and fewer sales of new books means publishers must raise prices to underwrite the cost of creating a new edition. Morgan Kaufmann believes it can address this issue in a fundamentally new way; by designing a book package that students recognize as valuable and fairly priced, sales of new books will increase, allowing the company to publish affordable new editions more frequently -- which is essential for such a fast changing field. "We are delighted to be working with a progressive publishing house like Morgan Kaufmann," said Professor Patterson. "In dynamic fields such as computer engineering, keeping instructional material current with the technology is an ongoing challenge. This new global pricing and packaging model makes it possible to update texts with the latest information while reducing the cost for students. Everyone wins with this new global pricing and packaging strategy." About Morgan Kaufmann and Elsevier Morgan Kaufmann is an imprint of Elsevier's Science and Technology Books. Morgan Kaufmann publishes some of the finest technical information resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. for computer science and engineering professionals and students. Founded in 1984, Morgan Kaufmann publishes information in book and digital form in such areas as databases, computer networking
Computer networking is the engineering discipline concerned with communication between computer systems or devices. , computer systems, computer architecture and design, human computer interaction, computer graphics, multimedia information and systems, artificial intelligence, and software engineering. For more information, visit www.mkp.com. Elsevier is a world-leading publisher of scientific, technical and medical information products and services. Working in partnership with the global science and health communities, the company publishes more than 1,800 journals and 2,200 new books per year, in addition to offering a suite of innovative electronic products, online reference works and subject specific portals. Elsevier is part of Reed Elsevier Group plc, a world-leading publisher and information provider. Reed Elsevier's ticker symbols are REN ren or jen In Confucianism, the most basic of all virtues, variously translated as “humaneness” or “benevolence.” It originally denoted the kindness of rulers to subjects. (Euronext Amsterdam), REL (London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. ), RUK RUK Reserviupseerikoulu (Hamina, Finland, Reserve Officers' School) RUK Are You Kidding? and ENL Noun 1. ENL - an inflammatory complication of leprosy that results in painful skin lesions on the arms and legs and face erythema nodosum leprosum Hansen's disease, leprosy - chronic granulomatous communicable disease occurring in tropical and subtropical (New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. ). For more information, visit http://www.elsevier.com/and http://www.reedelsevier.com/. |
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