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Else-Marie Ostling Joins Heartbeat Digital as Managing Director.


Business Editors/Health/Medical Writers/High-Tech Writers

NEW YORK--(BUSINESS WIRE)--April 20, 2004

Else-Marie Ostling, a leading software executive and former Global CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey.  of IconMedialab, has joined Heartbeat Digital as Managing Director and Vice President of Technology. Else-Marie will be responsible for running the company's software development operations.

With twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights.
     2.
 of software experience, Ms. Ostling is considered one of the world's experts in software development methodologies. While serving as Deputy CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Objectory Corporation in the early 1990s, she collaborated closely with Ivar Jacobson Ivar Hjalmar Jacobson (born in Ystad, Sweden, on September 2, 1939) is a Swedish computer scientist.

He got his Master of Electrical Engineering at Chalmers Institute of Technology in Göteborg in 1962 and a Ph.D.
, one of the inventors of what came to be known as the Rational Unified Process The Unified Software Development Process or Unified Process is a popular iterative and incremental software development process framework. The best-known and extensively documented refinement of the Unified Process is the Rational Unified Process or RUP. .

At IconMedialab, a global consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 with $170 million in revenue, Ms. Ostling was responsible for building and managing the company's worldwide technology consulting practice.

"We're extremely pleased to have added Else-Marie to our company," said Jonah Meyers, President of Heartbeat Digital. "We conducted a truly global search, and believe Else-Marie will help us grow our technology practice according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 world-class standards."

For Heartbeat, Ms. Ostling will manage the company's development office in Bangkok, Thailand, where she will be based. She will also be a member of the company's global Senior Management Team.

"We consider Else-Marie to be a key addition to our management team," said Heartbeat Chairman and CEO Bill Drummy. "Having someone with her experience and depth of software development knowledge greatly increases our strength and ability to maintain our rapid growth."

About Heartbeat Digital -- Heartbeat Digital's clients include Allianz Dresdner, Amgen, American Century, Convergys, Liberty Mutual, Lilly, Novartis and Travelers. The company provides software and interactive marketing solutions to healthcare, financial services and diversified clients.

For more information, contact Heartbeat Digital at 212-941-9041 or online at www.heartbeatdigital.com.
COPYRIGHT 2004 Business Wire
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 20, 2004
Words:283
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