Elron Software Selects ChannelWave to Enhance Partner Support, Communications and Sales Collaboration.Business/Technology Editors CAMBRIDGE, Mass. & BURLINGTON, Mass.--(BUSINESS WIRE)--Aug. 20, 2002 ChannelWave Software, Inc., the leader in Partner Relationship Management (PRM PRM Partner Relationship Management PRM Parameter PRM Bureau of Population, Refugees and Migration (US State Department) PRM Partidul Romania Mare (Romania Mare Party) PRM Professional Risk Manager ) solutions, today announced that Elron Software, Inc., a leading provider of Web and email content filtering See Web filtering and parental control software. solutions, is using ChannelWave 5 to enhance collaboration with partners and optimize its channel sales performance. ChannelWave's Web-based PRM solution enables Elron Software to recruit, train, communicate, support, manage leads and sell with the best-matched partners, gain enhanced visibility into channel sales activities and monitor the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of its marketing activities. Elron Software is building an indirect channel model with strategic Diamond partners, Value Added Resellers See VAR. (company) value added reseller - (VAR, or "value added retailer") A company which sells something (e.g. computers) made by another company (an OEM) with extra components added (e.g. specialist software). (VARs) and distributors to expand distribution of its content filtering solutions (IM Web Inspector, IM Message Inspector and IM Anti-Virus) to business, education and government customers throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . To manage its indirect channel operations and support its new channel sales partners, Elron Software is implementing ChannelWave's best-of-breed PRM solution to optimize partner performance and indirect sales results. "Our partners will benefit from the ChannelWave solution because it provides them with 24x7 access to the business resources and support they need to effectively sell our solutions and service end customers," said Ray Boelig, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president of Elron Software. "ChannelWave offers a comprehensive PRM solution as well as a flexible business model that will scale as our program grows." "By using PRM technology to communicate with its partners and provide them with highly qualified leads and online resources to collaborate on closing sales, Elron Software and its partners are well equipped to grow their business and deliver complete solutions that meet their customers' Web and email security needs," said Chris Heidelberger, president and CEO of ChannelWave. Elron Software is using the many-to-many platform of ChannelWave 5 to enable its channel managers and technical support staff to recruit the right partners, create effective joint business plans, deliver targeted marketing campaigns and communications, forecast business opportunities, drive and manage highly-qualified leads and collaborate with partners on sales. The company also is implementing ChannelWave's Information Center, an easy-to-use library of sales and marketing collateral Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective. that is always accessible to partners. As a result, Elron Software projects that the ChannelWave system will provide a financial return on its PRM investment within several months by increasing its channel sales productivity, partner mindshare and lead closure rate. About Elron Software, Inc. Elron Software's Internet Manager product family, including IM Web Inspector, IM Message Inspector and IM Anti-Virus, is a comprehensive set of solutions for web access control, email content filtering and virus protection. These award-winning security solutions maximize the productive use of the Internet while minimizing the associated risks: confidential data loss, reduced productivity, legal liability, network congestion In data networking and queueing theory, network congestion occurs when a link or node is carrying so much data that its quality of service deteriorates. Typical effects include queueing delay, packet loss or the blocking of new connections. and virus attacks. With worldwide headquarters in Burlington, Massachusetts Burlington is a town in Middlesex County, Massachusetts, United States. The population was 22,876 at the 2000 census. History Burlington was first settled in 1641 and was officially incorporated on February 28, 1799. , Elron Software is a private company whose investors include Elron Electronic Industries (Nasdaq: ELRN). For more information, please visit www.elronsoftware.com. About ChannelWave ChannelWave Software, Inc. helps enterprises gain a competitive advantage by optimizing the performance of indirect sales channels and business partnerships. ChannelWave's open, Java-based platform and comprehensive application suite enables complex and collaborative partnerships by improving the effectiveness of indirect pre-sales, sales and post-sales activities. With customers including AT&T, BEA BEA - Basic programming Environment for interactive-graphical Applications, from Siemens-Nixdorf. , Cable & Wireless, Hewlett-Packard, McDATA, PTC (PTC, Needham, MA, www.ptc.com) Long a world leader in mechanical computer-aided design, manufacturing and engineering software, PTC, through acquisitions and reorganization, has transformed itself into a leading provider of Internet-based B2B solutions for discrete manufacturers. , Qwest, Sterling Commerce and Verizon, ChannelWave's solutions are quickly deployed, easily integrated with other enterprise systems and deliver fast ROI through dramatic cost savings, increased channel sales revenues and enhanced customer satisfaction. ChannelWave has been named an UPSIDE Hot 100 company and received such awards as eCustomer World Golden Award, Canadian Information Productivity Award and Customer Interaction Solutions Editor's Choice. ChannelWave is privately held, with lead investors Mobius Venture Capital, ABS Capital Partners, Lazard Technology Partners and Ironside Ventures. The company is headquartered in Cambridge, MA and has offices in Toronto and San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. . More information is available at www.channelwave.com or by calling (800) 862-5596. ChannelWave is a registered trademark of ChannelWave Software, Inc. All other logos, company and product names may be trademarks or registered trademarks of their respective owners. |
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