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Eloqua launches Conversion Suite Enterprise Edition.


Eloqua Corp., a provider of marketing and sales automation Sales Automation - Sales Force Automation  services and solutions, has launched its new Conversion Suite Enterprise Edition (EE), a sales cycle acceleration suite designed to extend the capabilities of customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) applications to include lead generation, marketing analytics and online sales tools. The new suite was created to enable more seamless inter-departmental synchronization and helps allow an enterprise to create an automated, repeatable process to optimize marketing efforts, improve lead quality, increase site traffic conversion rates and increase sales. Eloqua Conversion Suite EE includes the new Eloqua Program Builder, a module that allows managers to create detailed, rules-based marketing and sales processes that include automated alerts and proactive "next steps." Steps may involve multiple media such as personalized e-mail, direct mail and voice mail distributions, manual tasks to be executed by a sales person, and actions fulfulled by Eloqua or third-party software applications. Rules may take into account Web site activity, promotion results, CRM data and manual categorizations. Eloqua Conversion Suite EE with Program Builder aims to add real-time visibility and manageability to the sales and marketing process and optimize efforts across all departments, helping lead to higher returns, shorter sales cycles and increased productivity.

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www.eloqua.com

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Title Annotation:New Products ...
Publication:Customer Interaction Solutions
Article Type:Brief Article
Geographic Code:1USA
Date:Apr 1, 2004
Words:234
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