Eloqua Receives 2004 Innovation Award from TMC Labs; Eloqua Conversion Suite Honored for Innovation and Measurable Value.

TORONTO -- Eloqua Corporation, a pioneer of sales and marketing effectiveness solutions, announced today that Technology Marketing Corporation's (TMC(R)) Labs division honored the Eloqua Conversion Suite(TM) with an Innovation Award for 2004. The Eloqua Conversion Suite, a business-to-business marketing and selling platform, achieved this latest honor for its innovation in the marketplace, enhancement of customer interaction and service, and high return on investment.

In their fifth year, the TMC Labs Innovation Awards were created to recognize technologies and products that carve out distinctly new niches within the customer interaction market. Judged through direct TMC Labs evaluation, customer feedback and industry response, Eloqua shares the honor with 25 other outstanding winners from a highly competitive field of applicants.

"This year's winners represent the industry's most unique and effective products from companies that are empowering call center, customer service and sales agents to be as knowledgeable and efficient as possible," said Tom Keating, CTO and TMC Labs editorial director at TMC. "Through an exceptional combination of innovation and foresight, Eloqua and the other award recipients are the true trend-setters in today's dynamic customer interaction marketplace."

"We are honored to be recognized for our unique, integrated approach to accelerating the sales and marketing process," said Mark Organ, CEO and co-founder of Eloqua. "We view customer acquisition as a continuous, repeatable, and automated process, much like that of a modern factory. This honor recognizes the measurable results our customers see when implementing the Eloqua Conversion Suite."

The Eloqua Conversion Suite streamlines the way sales agents and marketing programs attract and interact with prospective customers. With no software to install or hardware to maintain, Eloqua deploys quickly and easily. The pioneering technology integrates prospects' Web activity, e-mail, online and off-line marketing efforts with customer relationship management (CRM) applications such as salesforce.com and Salesnet to create effective, custom, fully-automated sales and marketing campaigns.

About the Eloqua Conversion Suite

The Eloqua Conversion Suite uses personalized, trackable, direct response techniques to drive prospects to the Web for identification, qualification and conversion to sales. Eloqua's sophisticated analytical and tracking capabilities build prospect profiles and harvest data on customer intent. Real-time prospect profiling gives sales professionals the advantage when closing deals, increasing deal value and cutting sales cycles.

With Marketing Conversion, the core Eloqua module, marketing teams create, track, automate and manage online and offline customer acquisition campaigns in real-time. Eloqua executes automated direct response campaigns based on campaign objectives and prospects' individual behavior. Marketers improve campaign effectiveness through Eloqua's robust, real-time website analytics and deep prospect profiling.

Other Eloqua modules include Hypersite, for dramatically increased response rates through personalized, profile-driven websites; Site Conversion, which enables online chat with prospects exactly when they show the most interest; and Sales Conversion, for sales professionals to send standardized, trackable sales collateral to prospects, and to monitor their responses.

The complete list of TMC Labs Innovation Awards winners and company information is published in the September and October issues of TMC's Customer Interaction Solutions Magazine. The information is also available online at http://www.tmcnet.com/cis/0904/labs.htm.

About Eloqua Corporation

Founded in 1999, Eloqua Corporation offers technology and services to marketing and sales organizations to generate new customers through automated, high-touch sales and marketing. Eloqua makes customer acquisition a measurable process, improves the effectiveness of lead generation programs and accelerates the enterprise sales cycle, while leveraging existing customer relationship management (CRM) applications. Eloqua's combination of lead generation, marketing analytics, website tracking and CRM integration enables a seamless flow through the entire sales cycle, all the way from prospect to loyal customer. For more information, please visit www.eloqua.com or dial 866-FAST-ROI (327-8764).

About TMC(TM)

Since 1972, Technology Marketing Corporation (TMC(TM)) has produced industry-leading trade magazines and events focused on technology and telecommunications. TMC(TM) publishes two magazines: Customer Inter@ction Solutions(TM) and Internet Telephony(R), and the online publications, WifiTelephony.com, The VoIP Developer Channel, Planet PDA(TM) Magazine and BiometriTech(TM) Magazine. TMC(TM) is also the first publisher to test new products in its own on-site laboratories, TMC Labs(TM), and provide factual and unbiased product reviews. TMC produces INTERNET TELEPHONY(R) Conference & Expo, The VoIP Developer Conference(TM), Speech-World Conference, IP Contact Center Summit, WiMAXcon, and The Global Call Center Outsourcing Summit(TM). TMCnet.com publishes more than 25 topical online newsletters. For more information about TMC, visit its website at www.tmcnet.com.