Eloqua Receives 2004 Innovation Award from TMC Labs; Eloqua Conversion Suite Honored for Innovation and Measurable Value.TORONTO -- Eloqua Corporation, a pioneer of sales and marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). solutions, announced today that Technology Marketing Corporation's (TMC TMC Technology Marketing Corporation (Norwalk, Connecticut)
TMC Texas Medical Center (Houston, TX)
TMC Traffic Message Channel
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TMC Traffic Management Center (R)) Labs division honored the Eloqua Conversion Suite(TM) with an Innovation Award for 2004. The Eloqua Conversion Suite, a business-to-business marketing and selling platform, achieved this latest honor for its innovation in the marketplace, enhancement of customer interaction and service, and high return on investment.
In their fifth year, the TMC Labs Innovation Awards were created to recognize technologies and products that carve out Carve out
Usually occurs when a company decides to IPO one of their subsidiaries or divisions. The company usually only offers a minority share to the equity market. Also known as equity carve out. distinctly new niches within the customer interaction market. Judged through direct TMC Labs evaluation, customer feedback and industry response, Eloqua shares the honor with 25 other outstanding winners from a highly competitive field of applicants.
"This year's winners represent the industry's most unique and effective products from companies that are empowering call center, customer service and sales agents to be as knowledgeable and efficient as possible," said Tom Keating For the football player of the same name see Tom Keating (American football).
Tom Keating (March 1 1917 - February 12 1984) was an art restorer and famous art forger who claimed to have forged more than 2,000 paintings by over 100 different artists. , CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. and TMC Labs editorial director at TMC. "Through an exceptional combination of innovation and foresight (graphics, tool) Foresight - A software product from Nu Thena providing graphical modelling tools for high level system design and simulation. , Eloqua and the other award recipients are the true trend-setters in today's dynamic customer interaction marketplace."
"We are honored to be recognized for our unique, integrated approach to accelerating the sales and marketing process," said Mark Organ, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and co-founder of Eloqua. "We view customer acquisition as a continuous, repeatable, and automated process, much like that of a modern factory. This honor recognizes the measurable results our customers see when implementing the Eloqua Conversion Suite."
The Eloqua Conversion Suite streamlines the way sales agents and marketing programs attract and interact with prospective customers. With no software to install or hardware to maintain, Eloqua deploys quickly and easily. The pioneering technology integrates prospects' Web activity, e-mail, online and off-line marketing efforts with customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) applications such as salesforce.com and Salesnet to create effective, custom, fully-automated sales and marketing campaigns.
About the Eloqua Conversion Suite
The Eloqua Conversion Suite uses personalized per·son·al·ize
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.
2. To attribute human or personal qualities to; personify. , trackable, direct response techniques to drive prospects to the Web for identification, qualification and conversion to sales. Eloqua's sophisticated analytical and tracking capabilities build prospect profiles and harvest data on customer intent. Real-time prospect profiling gives sales professionals the advantage when closing deals, increasing deal value and cutting sales cycles.
With Marketing Conversion, the core Eloqua module, marketing teams create, track, automate and manage online and offline customer acquisition campaigns in real-time. Eloqua executes automated direct response campaigns based on campaign objectives and prospects' individual behavior. Marketers improve campaign effectiveness through Eloqua's robust, real-time website analytics and deep prospect profiling.
Other Eloqua modules include Hypersite, for dramatically increased response rates through personalized, profile-driven websites; Site Conversion, which enables online chat with prospects exactly when they show the most interest; and Sales Conversion, for sales professionals to send standardized standardized
pertaining to data that have been submitted to standardization procedures.
standardized morbidity rate
see morbidity rate.
standardized mortality rate
see mortality rate. , trackable sales collateral to prospects, and to monitor their responses.
The complete list of TMC Labs Innovation Awards winners and company information is published in the September and October issues of TMC's Customer Interaction Solutions Magazine. The information is also available online at http://www.tmcnet.com/cis/0904/labs.htm.
About Eloqua Corporation
Founded in 1999, Eloqua Corporation offers technology and services to marketing and sales organizations to generate new customers through automated, high-touch sales and marketing. Eloqua makes customer acquisition a measurable process, improves the effectiveness of lead generation programs and accelerates the enterprise sales cycle, while leveraging existing customer relationship management (CRM) applications. Eloqua's combination of lead generation, marketing analytics, website tracking and CRM integration enables a seamless flow through the entire sales cycle, all the way from prospect to loyal customer. For more information, please visit www.eloqua.com or dial 866-FAST-ROI (327-8764).
Since 1972, Technology Marketing Corporation (TMC(TM)) has produced industry-leading trade magazines and events focused on technology and telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. . TMC(TM) publishes two magazines: Customer Inter@ction Solutions(TM) and Internet Telephony Another term for IP telephony and VoIP. In the late 1990s, some people made a distinction between Internet Telephony and VoIP: Internet telephony referred to voice over the public Internet, while VoIP referred to voice over private IP networks. (R), and the online publications, WifiTelephony.com, The VoIP Developer Channel, Planet PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). (TM) Magazine and BiometriTech(TM) Magazine. TMC(TM) is also the first publisher to test new products in its own on-site laboratories, TMC Labs(TM), and provide factual and unbiased product reviews. TMC produces INTERNET TELEPHONY(R) Conference & Expo, The VoIP Developer Conference(TM), Speech-World Conference, IP Contact Center Summit, WiMAXcon, and The Global Call Center Outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. Summit(TM). TMCnet.com publishes more than 25 topical online newsletters. For more information about TMC, visit its website at www.tmcnet.com.