Elliott/Dickens Wins Seiko Instruments Ecommerce Assignment; E/D Will Drive Traffic, Design and Build Site, and Develop Back-End Marketing Programs.SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--Oct. 7, 1998--Elliott|Dickens has been selected by client Seiko Instruments Seiko Instruments Inc. (セイコーインスツル株式会社 to handle comprehensive planning "Comprehensive Plan" is a term used by land use planners to describe a set of goals and policies developed by a municipality to accommodate future growth. Typically the comprehensive plan will look at estimated growth within a specific time period, for example, 20 years. , design, development and advertising duties for Seiko This article is about the watch company. For other meanings, see Seiko (disambiguation). Seiko Holdings Corporation ( Instrument's Ecommerce See e-commerce. site. In addition to information and graphic design for the site, Elliott|Dickens will also handle print and banner media planning and execution, and other traffic-driving projects. "Building an Ecommerce site requires expertise in design and technology, but it also requires equal expertise in Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the and traditional advertising to drive traffic to the site," says Ted Ganchiff, Elliott|Dickens vice president, Interactive Services. "The Web is not the place for a 'if you build it, they will come' mentality men·tal·i·ty n. The sum of a person's intellectual capabilities or endowment. . Our plan is to target potential customers with banners, email, PR and other traffic-driving tactics, and draw them to the site at lowest possible cost. Seiko Instruments understands that this site marks the creation of an important new channel choice for their customers, and we're proud they've selected us to handle the project." The second half of the battle is retaining customers and driving repeat purchases, Ganchiff added, and Elliott|Dickens intends to use strategic database marketing coupled with rich media email and other tactics to build customer relationships and drive repeat buying. Elliott|Dickens uses integrated media to build brands, and communicates with markets to create action. Using the latest technology and breakthrough creativity, they blend print, broadcast, Web and other interactive media into integrated campaigns that create results. E|D's online research tests concepts and tactics before they launch, ensuring the greatest possible return. This approach has generated superior results for clients such as GetSmart, Philips Electronics, Seiko Instruments, The MidAmerica Commodity Exchange, FlyCast and many others. Their work can be viewed at http://www.elliottdickens.com. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion