Elion Makes Strategic Investment in Motive Software.

Motive Expands Presence in the Baltics with Estonian Telecom Provider

TALLINN, Estonia & AUSTIN, Texas -- Serving a population with one of the highest broadband penetrations per-capita, Elion, the largest telecommunications provider in Estonia, has aggressive plans to deliver next-generation services to subscribers. To accomplish its goals, the company has deployed software from Motive, Inc., a leading provider of broadband management software, to ease the rollout and ongoing support of new service offerings for Elion's residential and business customers.

Estonia has established itself as a world-class technology leader through its commitment to access for its citizens. In 1999, Estonia completed an initiative to connect every school in the country to the Internet, and in 2000, the government passed a proposal to guarantee Internet access to each of its citizens. Since then, a consortium of government and private companies launched a project which has since trained more than 100,000 citizens to use the Internet. In this 'highly connected' environment, Elion is well positioned to take advantage of next-generation services beyond high-speed access.

Initially, Elion is using Motive's High-Speed Data Solution, branded Internet Helper, to provide streamlined and automated installation and customer support for its high-speed data services. Deployed in Estonian, English and Russian, the Motive technology will help the company reduce operational costs by providing seamless installation and self-support capabilities for subscribers and sophisticated diagnostic information for customer service representatives. Looking ahead, Motive's technology will also be used to support Elion's recently launched IPTV service.

"Elion has always focused on combining a superior customer experience with innovative products and solutions," said Ingvar Kupinski, head of private customer services for Elion. "After a thorough competitive analysis, we selected Motive software to help us gain operational efficiencies in our business while improving customer service levels and retention. Going forward, Motive's unique built-in management technology will give us a critical advantage in delivering next generation services that provide a simple and rewarding user-experience."

Prior to Motive, Elion provided support services through the manual process of a telephone help desk, resulting in lengthy calls and potentially frustrated customers. With Motive, Elion is able to automate its support processes and significantly increase the speed with which service issues are resolved.

"Motive software has helped activate and support millions of broadband subscribers worldwide," said Bruno Teuber, vice president of EMEA and APAC and worldwide channels for Motive. "This experience, gained through many successful deployments of HDM, enables us to help Elion build best practices for success in rolling out new broadband offerings that fulfill their goals for growth and quality of service."

About Elion

Elion is the largest telecommunications and IT provider in Estonia. It is owned by AS Eesti Telekom, listed on the stock exchanges of Tallinn and London. Elion provides comprehensive household and business communication services - from telephone calls to integrated business solutions, from the sale of handsets and computers to the provision of broadband, the installation and maintenance of large IT systems.

In Estonia, Elion is the market leader in fixed network calls, in Internet subscriptions and data communication solutions, and it has made a powerful entry into the IT and digital television market.

About Motive, Inc.

Motive, Inc. (OTC: MOTV) has pioneered a unique approach to designing broadband management services into Internet-era networks, systems and applications. Motive's software makes complex products and services self-managing, reducing overhead costs and optimizing customers' return on investment. Companies worldwide have relied on Motive's software to provide a range of problem remediation and configuration management tasks for more than 45 million endpoints. Founded in 1997, Motive is headquartered in Austin, Texas, and has offices in Europe and Asia. For more information, visit www.motive.com.

Motive and the Motive logo are trademarks or registered trademarks of Motive, Inc. All other products or services mentioned herein are trademarks of their respective holders.

Forward-Looking Statements 

This press release contains forward-looking statements that involve risks and uncertainties relating to the benefits and expected usage of our products by the named customer and its subscribers. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties, including, among other things: our ability and our customers ability to achieve broad adoption and acceptance of our products, the ability of our software to produce results for the customer and its subscribers, and the compatibility of our software with hardware and software platforms that are used by our customers and their subscribers now or in the future. Additional information concerning these and other risk factors associated with our business can be found in our filings with the Securities and Exchange Commission, which are available at www.sec.gov. Statements included in this press release are based upon information known to us as of the date of this release, and we assume no obligation to update any information contained in this press release.