Eleven Years of Success for Motorola's Industry-Standard 68HC11 Microcontrollers; Innovation, Dedication to Customer Satisfaction and Commitment to Quality Make Microcontroller Family a Best Seller.

AUSTIN, Texas--(BUSINESS WIRE)--July 31, 1995--Motorola's (NYSE:MOT) Advanced Microcontroller Division today celebrates the eleventh anniversary of its high performance 8-bit 68HC11 microcontroller (MCU) family, one of the most widely used electronic devices in the world.

First sampled in 1984, the 68HC11 was initially designed into a Chrysler engine control system, Canon EOS automatic 35mm camera, Delco Electronics Corp. engine control module, and Scientific-Atlanta satellite descrambler system. The architecture was flexible enough to meet the needs of many applications requiring 8-bit performance and was soon designed into a Conner Peripherals disk drive, Fisher Rosemount digital voltage meter, Ford instrument cluster and a variety of Motorola cellular telephone models. The 68HC11 was the first architecture to offer on-chip Electrically Erasable Programmable Read Only Memory (EEPROM). Today, there are over 60 derivatives, with a variety of on-chip memory options, peripherals, speeds, voltages and packages. Motorola has shipped over 400 million 68HC11 MCUs to date and demand continues to grow.

"The 68HC11 microcontroller family is a powerful, robust architecture that offers high performance and integration to embedded system developers," said Greg White, 68HC11 operations manager for Motorola's Advanced Microcontroller Division. "Motorola's first 68HC11 customers continue to design with it, and we are continuing to develop new 68HC11 derivatives to serve our customers for many years to come."

68HC11 Versatility

The popular 68HC11 family powers a wide range of electronic products, including cellular telephones, robotics, computer peripherals such as disk drives and modems, cameras and camcorders, cable set-top boxes, pagers, home security systems, automobile instrumentation, anti-lock brakes and airbags.

The 68HC11 architecture was originally designed in cooperation with Delco Electronics, a subsidiary of Hughes Electronics Corp. Delco Electronics first used the device in its model-year 1987 engine control modules. Today, the 68HC11 is found in many Delco Electronics applications, including airbags, anti-lock brakes, vehicle electronics, instrumentation and suspension, as well as engine and transmission control.

"In 1985, Canon developed its best-selling EOS SLR camera using Motorola's 68HC11 microcontroller because Motorola provided the design expertise, service, quality and superior engineering we required," said Shoji Ichikawa, group executive of the Photo Products Group of Canon. "We still use the 68HC11 at the heart of our newest EOS SLR cameras and are pleased to continue working with Motorola."

"Scientific-Atlanta has used Motorola 68HC11 microcontrollers in its products for more than 10 years. Scientific-Atlanta first designed the 68HC11 into its 1985 satellite descrambler system," said David Levitan, vice president and general manager of Scientific-Atlanta's Subscriber Systems. "Today, the 68HC11 acts as the nerve center for our flagship 8600x set-top terminal, offering all the performance and functionality the 8600x's advanced features require."

The Motorola Cellular Subscriber Group was also an early adopter of the 68HC11 architecture. Originally designed into their MiniTAC(tm) model of cellular telephones in 1986, today the 68HC11 is still used in many models, including the best-selling MicroTAC Elite(tm) personal cellular telephone -- the world's lightest cellular phone at just 3.9 ounces.

68HC11 Innovation

Motorola, the leading supplier of microcontrollers with 19 percent total microcontroller market share and 30 percent 8-bit microcontroller market share (Dataquest: June 1995), has forged the way for 8-bit microcontroller technology in many areas. At introduction, the 68HC11 pushed 8-bit microcontroller performance into the 16-bit performance level with its 16-bit timer, accumulator and index registers. It was the first 8-bit microcontroller with on-chip EEPROM and the first to combine EPROM and EEPROM technologies on the same chip. In response to customer and market requirements, Motorola will continue to increase integration, performance and versatility with features such as memory management, co-processors, LCD drivers, extended operating voltage ranges, low-power operation, higher frequency operation and advanced packaging.

To address growing demand for its microcontrollers, Motorola is increasing wafer manufacturing, assembly and test capacities at an unprecedented rate to support customers and maintain market leadership. They have implemented 24-hour, 365-day manufacturing schedules and have reduced product test times significantly. Motorola also continues to move to smaller micron technology to improve performance, lower cost and increase the number of die per wafer.

The Advanced Microcontroller Division is a business unit within Motorola's Microcontroller Technologies Group, based in Austin, Texas. Motorola's 68HC11 microcontroller family is an industry-standard, high-performance 8-bit architecture. Motorola's 16-bit 68HC16 family with integrated DSP capabilities provides a direct migration path from the 68HC11 family and shares the same modular design methodology as Motorola's 32-bit 68300, which was the industry's first 32-bit microcontroller family. The PowerPC(tm) MPC500 family completes the product line, providing a smooth migration path up to RISC performance. Motorola has over 200 different 8-, 16- and 32-bit microcontrollers in their portfolio.

Having 1994 worldwide sales of $6.9 billion, Motorola's Semiconductor Products Sector is the largest U.S.-based broad line supplier of semiconductors with a balanced portfolio of more than 50,000 devices. Motorola is one of the world's leading providers of wireless communication, semiconductors and advanced electronic systems and services. Major equipment businesses include cellular telephone, two-way radio, paging and data communications, personal communications, automotive, defense, and space electronics and computers. Communication devices, computers and millions of consumer products are powered by Motorola semiconductors. -0-

Note to Editors: All other trademarks are the property of their respective owners. Color photographs available upon request. Reader Contact/Inquiry Response: Motorola Advanced Microcontroller Division, P.O. Box 13026, Austin, TX 78711-3026, 800/765-7795, x914.

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