Elevating the Status of Healthcare Marketing: New White Paper Available from CPM.Business Editors MIDDLETON, Wis adv. 1. Certainly; really; indeed. v. t. 1. To think; to suppose; to imagine; - used chiefly in the first person sing. present tense, I wis. See the Note under Ywis. .--(BUSINESS WIRE)--Sept. 24, 2003 One health system used its patient relationship management (PRM PRM Partner Relationship Management PRM Parameter PRM Bureau of Population, Refugees and Migration (US State Department) PRM Partidul Romania Mare (Romania Mare Party) PRM Professional Risk Manager ) system to plan market development strategies for new facilities. Another used it to benchmark and compare performance for physicians' practices, while another used it to change the strategic direction of many of its marketing efforts based on market factors and patient need. PRM is similar to customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ), but it was designed for the unique aspects of healthcare. To illustrate just how healthcare marketers and planners can use PRM for strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , goal setting and financial achievement, Customer Potential Management (CPM (1) (Critical Path Method) A project management planning and control technique implemented on computers. The critical path is the series of activities and tasks in the project that have no built-in slack time. ) Marketing Group has released a new white paper with these stories. Titled "Using Your PRM System for Planning," this paper illustrates how as a planning tool, PRM provides data and a data analysis structure that can reduce costs, improve volume and revenue. "Healthcare marketers that have the ability to do sophisticated market analyses on current and future utilization, as well as to project new opportunities, offer tremendous value to an organization," said John Hallick, CPM president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "The added capacity to track return on investment for business and marketing development initiatives illustrates PRM's validity and effect in making the organization more customer-focused and financially successful. To read the paper, go to the Press Room at www.cpm.com or contact CPM at 1-800-332-2631, ext 221 or marketing@cpm.com for a copy. About CPM Marketing Group, Inc. CPM Marketing Group, Inc., headquartered in Middleton, WI, is a pioneer in the development of patient relationship management (PRM) solutions, including database development, intelligent healthcare marketing systems and predictive market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. . CPM's PRM integrated solutions allow healthcare organizations to maximize their patient relationships through market analysis, strategic planning and targeted personal communications. The foundation is an accessible, customer-centric database that includes comprehensive individual and household data. CPM's suite of software tools provide easy and secure access to the data for individual snapshots of patients and health consumers on a "segment of one" basis. For more information, visit www.cpm.com, call 1-800-332-2631 Ext. 221, or contact us via email at marketing@cpm.com. |
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