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Elephant Entertainment & K2 Network Ink Retail Publishing Agreement For 'Sword of the New World: Granado Espada'.


MINNEAPOLIS -- Korea's most popular and highly acclaimed massively multiplayer online role-playing game
    Massively multiplayer online role-playing game (MMORPG) is a genre of online computer role-playing games (CRPGs) in which a large number of players interact with one another in a virtual world.
     (MMORPG (Massively Multiuser Online Role Playing Game) A role playing game on the computer played by many people. An MMORPG differs from a regular computer role playing game because its environment is perpetual. ), Granado Espada
    Granado Espada, known as Sword of the New World in the North American version, is a Korean fantasy MMORPG developed by IMC Games Co.,Ltd., and published in North America by K2 network. This highly-anticipated title launched in the summer of 2007.
    , is coming to retail throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and Europe this summer under the its newly announced name of Sword of the New World: Granado Espada, courtesy of Elephant Entertainment.

    Winner of the 2006 Grand Award for Best Game in Korea, Sword of the New World is being made available at retail through an agreement between Elephant Entertainment and leading online game publisher, K2 Network.

    "With a game of this pedigree and potential, publishing a retail complement to the online counterpart is an ideal way to expand availability for consumers," said Wim Stocks, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and president of Elephant Entertainment. "Sword of the New World has several innovative and exciting design elements that combined will set a new precedent for MMORPGs, and we are pleased to be working with K2 Network in bringing it to the North American North American

    named after North America.


    North American blastomycosis
    see North American blastomycosis.

    North American cattle tick
    see boophilusannulatus.
     and European retail markets."

    In support of the retail boxed version, Elephant Entertainment and K2 Network are implementing several retailer-specific pre-sell and launch programs, as well as an array of consumer promotions that are designed to enhance the online experience.

    Adds Joshua Hong, CEO of K2 Network: "Whether purchasing online or via retail, consumers will receive one of the most captivating cap·ti·vate  
    tr.v. cap·ti·vat·ed, cap·ti·vat·ing, cap·ti·vates
    1. To attract and hold by charm, beauty, or excellence. See Synonyms at charm.

    2. Archaic To capture.
     MMORPGs to date as Sword of the New World brings stunning beauty and innovation to the category."

    Sword of the New World is a fantasy MMORPG whose story is modeled after Europe's exploration of the New World and is comprised of thrilling missions and heroic quests. Already a highly anticipated game within the online community, Sword of the New World is the first MMORPG that allows players to control three characters simultaneously, resulting in a fast-moving game filled with strategic daring and intense combat.

    About Elephant Entertainment

    Elephant Entertainment LLC (Logical Link Control) See "LANs" under data link protocol.

    LLC - Logical Link Control
     is a new publishing company specializing in bringing innovative game and entertainment content to the retail marketplace. Elephant Entertainment achieves this via unique and compelling retail distribution and consumer availability models, encompassing accessibility both in-store and online. Elephant Entertainment publishes within the spectrum of gaming experiences -- from casual games to massively multiplayer experiences -- publishing on all major gaming platforms. Elephant Entertainment is proudly headquartered in Minneapolis, MN, home of The Replacements, Prince, Tapes and Tapes, The Minnesota Twins The Minnesota Twins are a professional baseball team based in Minneapolis, Minnesota. The Twins are a member of the Central Division of Major League Baseball's American League. From to the present, the Twins have played in the Hubert H. Humphrey Metrodome. , and Brit's Pub and Eating Establishment, with branch offices in Chicago, Seattle, New York City New York City: see New York, city.
    New York City

    City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
    , Dallas, and London. The Elephant Entertainment website (www.elephant-entertainment.com) is currently under construction.

    About K2 Network

    K2 Network, an online game publisher and community service management company, publishes and services highly engaging online games and cultivates dynamic player environments. The company puts "Gamers First" with compelling titles, exciting communities, creative pricing models, quality customer service, and frequent updates based on user requests. K2 Network currently offers War Rock, Knight Online, Global MU Online and Golf King. Company headquarters are in Irvine, CA. More information can be found at www.k2network.net.

    About imcGAMES

    imcGAMES was established in 2003 and strives to Impress, Motivate and Connect by creating the highest quality games to make a deep impression. Second, they seek to imbue im·bue  
    tr.v. im·bued, im·bu·ing, im·bues
    1. To inspire or influence thoroughly; pervade: work imbued with the revolutionary spirit. See Synonyms at charge.

    2.
     in their games a passionate and perpetual sense of motivation. Third, they foster new connections to enable relationships for each person who plays their games. imcGAMES is staffed by people dedicated not only to making players happy, but also to enjoying their work. www.IMC (Internet Mail Consortium, Santa Cruz, CA, www.imc.org) An industry trade association founded in 1996 by Paul Hoffman and Dave Crocker that promotes Internet e-mail standards and features. .co.kr

    About HanbitSoft

    HanbitSoft, established in 1999, is one of the largest online game publishers in Korea as well as in Asia. After establishing itself as the No. 1 publisher in Korean PC game market, HanbitSoft has continuously invested in developing and publishing excellent and promising online games. HanbitSoft has broad portfolio of online games ranging from casual games to high-end MMORPG's, either developed in-house or by external development studios such as Studio Mars (Neo Steam) and imcGAMES (Granado Espada). Most of its games already have been introduced in the Asian market as well as in the North and South American market. For example, PangYa, a fantasy-themed online golf game, is now in commercial service in more than 12 countries including Japan, USA and Brazil. Now, HanbitSoft is focusing on pioneering overseas online game markets in an effort to be a "global leading publisher." www.hanbitsoft.com.
    COPYRIGHT 2007 Business Wire
    No portion of this article can be reproduced without the express written permission from the copyright holder.
    Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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    Publication:Business Wire
    Date:Feb 13, 2007
    Words:710
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