Elephant & Castle Group Inc. Announces Franchise Agreement for Rainforest Cafe in Niagara.VANCOUVER, British Columbia--(BUSINESS WIRE)--Dec. 17, 1999-- Elephant & Castle Group Inc. (Nasdaq:PUBSF) (PCX (1) A bitmapped graphics file format that handles monochrome, 2-bit, 4-bit, 8-bit and 24-bit color and uses RLE to achieve compression ratios of approximately 1.1:1 to 1.5:1. Images with large blocks of solid colors compress best under the RLE method. See PC Paintbrush. :PUB) announced today that it has, through Canadian Rainforest Restaurants Inc., signed an agreement with Canadian Niagara Hotels Inc. to develop a Rainforest Cafe Rainforest Cafe is a themed restaurant chain owned by Landry's Restaurants, Inc. of Houston, Texas. It was founded and created by entrepreneur Steven Schussler. Description , under license, in Niagara Falls, Ontario Niagara Falls is a Canadian city of 82,184 residents<ref name="2006CensCommun" /> on the Niagara River in the Golden Horseshoe region of south-central Ontario. It lies across the river from Niagara Falls, New York, and was incorporated on June 12, 1903. . Canadian Rainforests Restaurants Inc., which operates three Rainforest Cafe units in Canada, is a joint venture between Elephant & Castle Group Inc. and Rainforest Cafe Inc. The agreement calls for five units to be opened within a period of six years. Rainforest Cafe restaurants recreate a tropical rain forest with animated wildlife and spectacular special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. , including thunderstorms thunderstorms a storm characterized by thunder and lightning caused by strong rising air currents; identified as agents of animal disease because of their involvement causing (1) spasmodic colic; (2) lightning strike; (3) injuries of cattle acquired in stampedes initiated by storms. . While guests dine on pastas, salads, signature sandwiches and delectable desserts, they are surrounded by all the sights and sounds of a rain forest with lush vegetation, cascading waterfalls, whimsical butterflies, live parrots and larger-than-life Banyan trees. There are huge saltwater aquariums throughout the restaurant that feature brightly colored exotic fish and man-made coral reefs coral reefs, limestone formations produced by living organisms, found in shallow, tropical marine waters. In most reefs, the predominant organisms are stony corals, colonial cnidarians that secrete an exoskeleton of calcium carbonate (limestone). . The Retail Village offers guests a wide variety of unique rain forest items from around the world as well as the Rainforest Cafe private label items. The Elephant & Castle(R) Group Inc. is the largest operator of authentic British-style pubs in North America. In addition the company owns and operates the Southwestern-theme restaurant concept called Alamo Alamo Eighteenth-century mission in San Antonio, Texas, site of a historic siege of a small group of Texans by a Mexican army (1836) during the Texas war for independence from Mexico. Grill(TM). These two concepts are also franchised throughout the United States and Canada. Elephant & Castle also has a joint venture agreement with Rainforest Cafe Inc. to develop, own and operate the Rainforest Cafe restaurant and retail facilities in Canada. This news release (as well as information included in oral statements or other written statements made or to be made by the Company) may contain forward-looking statements, such as statements relating to future expansion, that involve risks and uncertainties relating to future events. Actual events or the Company's results may differ materially from the results discussed in the forward-looking statement. The Company does not expect to update forward-looking statements continually as conditions change. These risks and uncertainties include, but are not limited to, those relating to competition, fluctuations and changes in consumer preferences and attitudes, intellectual property protection, development and construction activities. Investors are referred to the full discussion of risks and uncertainties associated with forward-looking statements contained in the company's Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. filed with the Securities and Exchange Commission for the fiscal year ended December 28, 1998. Elephant & Castle Group Inc. 5th Floor, 856 Homer Street Vancouver, BC V6B 2W5 Ph: (604)-684-6451 Fax: (604)-684-8595 |
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