Eleo Hensleigh to Join ION Media Networks as Chief Marketing Officer.Television Industry Veteran Brings Extensive Experience in Brand Strategy and Marketing WEST PALM BEACH, Fla. -- ION Media Networks ION Media Networks (formerly known as Paxson Communications) is an American television broadcasting company that owns and operates over 60 television stations in most major American markets. It is publicly traded on the American Stock Exchange under the symbol ION. , Inc. (AMEX AMEX See: American Stock Exchange :ION) announced today that Eleo Hensleigh has been named Chief Marketing Officer. In this position, which will be based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Ms. Hensleigh will develop, manage and implement all marketing and branding activities across the Company in support of its network and digital multiplatform portfolio. "We are thrilled to have Eleo join our management team," said Brandon Burgess, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ION Media Networks. "She is a highly respected and accomplished creative leader, and her deep experience with television brands in all stages of development will be a tremendous resource, as we grow ION Media's television and multimedia brand portfolio." In her role, which reports to Burgess, Ms. Hensleigh will lead all consumer-facing and business-to-business branding and marketing activities company-wide. She is also charged with leading the expansion of the Company's research organization, providing qualitative and quantitative audience, consumer, sales and media planning insights for all divisions. "It's a most exciting time to be joining ION, and I couldn't be happier," said Ms. Hensleigh. "The Company has tremendous assets and vision, and I look forward to the challenge of helping build an important consumer media brand in the very competitive multiplatform marketplace." Ms. Hensleigh comes to ION from Disney-ABC, where, over her tenure, she oversaw the marketing and branding functions of both the Television and Cable Groups. At the TV Group, she served as Chief Marketing Officer & Executive Vice President, Marketing & Brand Strategy, and was involved in the marketing, advertising, research, media planning, synergy, creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. Affiliate Marketing), Disney Channel Worldwide, Toon Disney, ABC Family and SOAPnet. Prior to that, Ms. Hensleigh served as Executive Vice President, Worldwide Brand Strategy for Disney-ABC Cable Networks Group, where she was responsible for developing and managing the brand strategy for each of the Company's domestic and international cable channels, plus the Saturday morning ABC Television Network daypart, ABC Kids. She joined Disney Channel in 1996 as Senior Vice President, Marketing. Previously, she was Creative Director and Senior Vice President, Marketing and Promotions for FX Networks, and also served as Vice President and Creative Director, on-air promotion at Nickelodeon/Nick at Nite. Among her many credentials and achievements, Ms. Hensleigh served as a member of the Lifetime Entertainment Networks Television Board of Directors. She is currently a member of the Board of Directors for Promax/BDA. In 1998, she was inducted into the American Advertising Federation The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. Hall of Achievement. She is a graduate of Wesleyan University. About ION Media Networks ION Media Networks, Inc. owns and operates the nation's largest broadcast television station group and ION Television, reaching over 94 million U.S. television households via its nationwide broadcast television, cable and satellite distribution systems. ION Television currently features popular TV series and movies from the award-winning libraries of Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) ., Sony Pictures Television Sony Pictures Television, Inc. (SPT) is an American television production and distribution company. It is a subsidiary of Sony Pictures Entertainment. In turn, the latter is part of the Japanese conglomerate Sony. and CBS (Cell Broadcast Service) See cell broadcast. Television, among others. ION Media has also partnered with RHI RHI Robert Half International RHI Range Height Indicator RHI Roller Hockey International RHI Relativistic Heavy Ion RHI Rigid Hull Inflatable Boat RHI Rhinelander, WI, USA - Rhinelander Oneida County Airport (Airport Code) Entertainment, which owns over 4,000 hours of acclaimed television content, to provide weekend primetime programming consisting of exclusive original programming and quality library titles. Utilizing its digital multicasting capability, the company has launched several digital TV brands, including qubo, a television and multimedia network for children formed in partnership with several leading media and entertainment companies, and ION Life, a television and multimedia network dedicated to health and wellness for consumers and families. For more information, visit www.ionmedia.tv. |
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