Electronic vs. print newsletter pricing--who's doing what.In June June: see month. , 55 newsletter publishers and marketers responded to our survey on pricing practices for electronic vs. print pricing. Together they responded for 115 newsletters (seven of them consumer) in 27 industries. Full results were sent to all participants and are available as an advance renewal premium (see enclosed en·close also in·close tr.v. en·closed, en·clos·ing, en·clos·es 1. To surround on all sides; close in. 2. To fence in so as to prevent common use: enclosed the pasture. flyer). Here are some highlights. Give readers what they want? Just two marketers (3.6 percent) do not offer an electronic version of their newsletter. Slightly more (four) do not offer a print version. The vast majority (71 percent) offer subscribers a choice of: * Electronic * Both The next largest group (15 percent) provides both print and electronic to all subscribers. However, two newsletters (3.6 percent) will provide print or electronic, but refuse to provide both. Why not give readers both? Aren't we supposed to give readers what they want? Well ... the problem is that many readers want several copies delivered to multiple users in their company--for the price of one copy. Is someone who gets both a print and an electronic copy more likely to give one of the versions to someone else? This question was not asked in this study, but we suspect we'd all like to know the answer. What do you think? Please go to www.surveymonkey.com/s.asp?u=283092346774 and answer our two-question quick quiz A quiz is a form of game or mind sport in which the players (as individuals or in teams) attempt to answer questions correctly. Quizzes are also brief assessments used in education and similar fields to measure growth in knowledge, abilities, and/or skills. . We'll give you the consensus in the next issue. Price premiums for print? For electronic? Most newsletters (68 percent) do not charge different prices for different delivery methods. However, 16 percent of newsletter respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. charge a premium for print delivery and 9 percent charge a premium of electronic delivery. Some newsletters are very creative about this. Two days ago I was researching a newsletter category and wanted to know more about a particular newsletter. I clicked on "subscribe" and found myself facing two options: * 1 year's electronic subscription for $364 * 1 year's print and electronic subscription for $364. The screen required me to choose one of these before continuing. Curious as to why there was such an early fork in the road A fork in the road is a road bifurcation. The expression may also refer to one of the following:
2.-Sec. 1. and handling" add-on A purchase of additional goods before payment is made for goods already purchased. An add-on may be covered by a clause in an installment payment contract that allows the seller to hold a security interest in the earlier goods until full payment is made on the later goods. charge for the print-included option. Join our newsletter research team! This first study turned up such interesting--and helpful!--knowledge that I'm planning to do one every two to three months. They will be on topics of interest to newsletter publishers and marketers, with at least some tangential tan·gen·tial also tan·gen·tal adj. 1. Of, relating to, or moving along or in the direction of a tangent. 2. Merely touching or slightly connected. 3. focus on pricing. For the next survey, we're thinking of looking at introductory offers on websites. Questions could include the types of offers, structure and length of offers, payment setup See BIOS setup and install program. , delivery, promotional copy Promotional Copy is the second LP release of the indie band Reggie and the Full Effect. Caption on the inner cover Would you like to join our research team? You'd be asked to contribute questions you really want answered, and then every 2-3 months take an online survey (8-10 minutes tops). In return, you will get full access to the survey results. If you want to join, e-mail me at Jensen@Newsletterbiz.com and I'll add you to the team. |
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