Electronic customer relationship management.0765613271 Electronic customer relationship management. Ed. by Jerry Jer·ry n. pl. Jer·ries Chiefly British Slang A German, especially a German soldier. [Alteration of German. Fjermestad and Nicholas Nicholas, Russian grand duke Nicholas (Nikolai Nikolayevich) (nyĭkəlī` nyĭkəlī`əvĭch), 1856–1929, Russian grand duke and army officer; first cousin of Czar Alexander III and grandson of Czar C. Romano, Jr. M.E. Sharpe, Inc. 2006 210 pages $129.95 Hardcover Advances in management information systems HF5415 Fjermestad (management, NJIT NJIT New Jersey Institute of Technology ) and Romano (management science and information systems, Oklahoma State U.) assemble 10 chapters of the latest research on electronic customer relationship management (eCRM) and its application in successful businesses. The authors come from the perspective that CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. is important in information systems and discuss it in terms of supply chain management, customer satisfaction, organizational change, benchmarking, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. alliances, customer knowledge management, technology, and online shopping. Contributors, who are from around the world, are in business administration, management, information systems, and other fields. ([c]20062005 Book News, Inc., Portland, OR) |
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